Coaching steps for a blogger working to monetize a website

byFleeky

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Updated 2 days ago

Coaching steps for a blogger working to monetize a website

Let’s walk through the coaching program steps using the example of a blogger working to monetize a website. This example will illustrate how to gradually build a successful, automated blogging business.

Phase 1: Ideation, Execution, and Integration

• 10% Ideation: The blogger defines a clear niche, identifies their target audience, and brainstorms content ideas aligned with popular trends and keywords. They also explore monetization options like affiliate marketing, sponsored posts, digital products, or ad revenue.
• 80% Execution: The focus is on producing high-quality, SEO-optimized content consistently. The blogger schedules blog posts, engages with their audience on social media, and experiments with different types of content to see what resonates best. They implement initial monetization strategies, like signing up for affiliate programs or creating a digital product.
• 10% Integration: To integrate these efforts, the blogger sets up automation tools to streamline social media posts, optimize content distribution, and track analytics. Tools like Google Analytics and SEO plugins ensure that all content aligns with traffic goals and monetization objectives.

Phase 2: DRIP Matrix – Delegation, Replacement, Investment, and Production

• Delegation: The blogger starts by delegating routine tasks, such as basic editing, graphic design, and SEO research, to freelancers or better plugins. They may hire a virtual assistant to manage email responses or schedule social media posts.
• Replacement: Over time, the blogger trains a freelance writer or content assistant to create posts in their voice, reducing the blogger's direct involvement in content creation.
• Investment: The blogger reinvests blog earnings into the business, perhaps upgrading the website, investing in a better email marketing platform, or paying for professional tools like Canva Pro for design or Ahrefs for SEO.
• Production: The blogger establishes a content calendar and workflow to ensure consistent, high-quality posts, using analytics to refine the content based on performance data.

Phase 3: Building the Machine – Audits and Energy Evaluation

• Energy Audit: The blogger assesses tasks that are draining time and energy, like tedious editing or dealing with spam comments. They identify green-energy activities, such as writing high-quality posts and interacting with engaged readers, that bring positive results.
• Transfer and Refine: To free up time, the blogger offloads energy-draining tasks to a virtual assistant or automates them. They then use this extra time to focus on refining high-impact skills like SEO writing, email marketing, and audience engagement.

Phase 4: The Camcorder Method – Training for Repeatable Success

• Outline: The blogger outlines each part of the content creation process, from researching keywords to publishing and promoting posts..
• Criteria: They define quality standards for each step, ensuring that all content meets SEO guidelines and brand tone.
• Collect: They gather resources, including examples of well-performing posts and templates for common tasks.
• Record: The blogger uses Loom to record tutorials for freelance writers or assistants on tasks like formatting posts or creating graphics.
• Transfer: These resources are shared with the team, empowering them to work independently while maintaining quality.
• Review: Regular reviews help refine these resources, ensuring the process stays relevant as the blog grows.

Phase 5: The 50/50 Fix – Breaking Bottlenecks

• Identify the Bottleneck: The blogger notices that replying to emails and social media messages is taking too much time, slowing down content production.
• Feedback Loop: They create a feedback system to assess the impact of time-consuming tasks. Over time, they realize that audience engagement can be streamlined by setting up automated responses or using templates.
• Empowerment: The blogger empowers their assistant to handle standard messages and FAQs, freeing up time for more strategic decisions.

Phase 6: The 1-3-1 Rule for Decision Making

When considering a new affiliate partnership:

• Define the Problem: The blogger wants to boost revenue but is unsure if this partnership aligns with their brand.
• 3 Options: They consider (1) accepting the partnership, (2) negotiating better terms, or (3) finding a similar affiliate that fits better.
• 1 Recommendation: The assistant or marketer recommends going with a high-paying affiliate with similar alignment but greater flexibility.

Phase 7: Transformational Leadership

• Tell, Check, Next: The blogger provides clear guidelines to the assistant, checks in on their work periodically, and outlines what’s expected next. For example, they may review the assistant’s content and then set up a system for more independence as trust builds.
• Measure Outcomes: The blogger tracks metrics like page views, affiliate clicks, and email subscribers to gauge success.
• Coach for Growth: They give constructive feedback to team members, encouraging them to develop skills like SEO optimization or graphic design, fostering a culture of continuous improvement.

Phase 8: The COACH Framework for Issue Resolution

If a new post format isn’t performing as expected:

• Core Issue: The blogger assesses if the post format or topic didn’t resonate with the audience.
• Actual Story: They check feedback, noting that readers prefer more detailed guides over short, list-based content.
• Action Plan: The blogger decides to switch back to a long-form format with actionable advice.
• Change Strategy: They implement the new approach and track performance, revisiting the strategy if needed.

Outcome

By following this coaching program, the blogger has established a self-sustaining business model. Delegation, automation, and systemization allow the blog to run efficiently with minimal daily involvement. The blogger now has time to focus on strategy, exploring new income streams, and enjoying the freedom of a self-sustaining online business.

Acknowledgment

This coaching program steps draws inspiration from the impactful business growth principles shared by Dan Martell. His insights on scaling through delegation, reclaiming time, and creating efficient systems have significantly influenced this framework.

While the example here is tailored for a blogger’s journey to monetization, the foundation comes from Martell's powerful strategies for building businesses that operate independently, allowing entrepreneurs to focus on growth and freedom.

A blogger's journey towards a self-sustaining, monetized blog. It captures the essence of content creation, SEO, affiliate marketing, and automation, visually reinforcing the coaching program's steps.

😊 I hope you loved it! Best of luck with bringing these genius strategies to life and making your business dreams a reality. Anytime you need a creative boost or more insights, I’m here to help! 🏆🚀❤️

To steps and success!

Share your views and bottlenecks in comments! Thank you