Marketing for Indie Authors

For all the other other indie author types on here. I haven't exactly hit it big in my own self-publishing endeavors, but I have a few thoughts on marketing and affiliate marketing for self-published books. Take them or leave them as you like ;)

In no particular order:

1) Get reviews. Reviews make a huge difference in whether a casual customer chooses your book or someone else's on the e-shelf. You can submit to readersfavorite.com and get a free, excellent, honest review to use as you like. It looks great on the back cover of books, on your website, they'll post it to goodreads, etc {note, set up a goodreads account for your book, it's worth it!}. They won't, however, post it to is amazon. For amazon, google 'how to get authentic amazon reviews' for some legit ideas on ethical ways to up your amazon reviews. You can also enroll your book in the Kindle Unlimited program for a while. Subscribers read for free, you still get paid (though less), and because more people are reading it you're more likely to generate reviews.

2) Build your twitter following with people who will actually be interested in your book. A quick way to do this is: First, search for verified accounts of people related to your topic or genre and follow them. If it's science fiction for example, follow Joss Whedon and Star Trek. Try to follow a good broad sampling of such accounts and try to follow at least 20. Next, wait a day, then go to the recommended follows part of twitter. They populate the list based on your interests, taking your verified/popular account follows into consideration. Follow the people they recommend, they're likely to be interested in the topic you've chosen. Some will follow you back, and some of their friends will follow you back. Next, when a new follower retweets, likes, or comments, retweet like and comment in turn. Finally, while doing all this, provide good tweets of your own so people get value out of your account. If, like me, you're not terribly witty or off the cuff, tweet quotes, pics, other people's interesting articles, etc. I followed this method this week for my new WA site twitter and got over 1800 new twitter followers and a huge boost in interaction compared to my regular account. Just make sure to avoid follow churning by not following more than 1000 new accounts per day and not unfollowing people who don't follow back until some time has passed.

3) Consider services like bookbub. They have a good reputation and publish their conversion rates by genre.

4) Keywords, keywords, keywords. In the title, description, and tags. I wrote a nonfiction e-book and lucked out choosing my keywords; it ended up immediately ranking on the first page for its main search term on amazon. I had no blog or website (still don't for that book), no twitter following, no marketing whatsoever--and just because I was on the first page, I still managed to average 1-2 sales per day. This was after the initial rush of friends-and-family purchases. That 1-2 sales kept on for the six months I had it up. I took it down for awhile because I was living internationally and unsure of visa issues. When I put it up again I changed the keywords, ended up on page 5, and made ZERO sales for three months until I figured out what was wrong.

5) Post free short fiction on your blog, on wattpad etc., and list it free on amazon. Promote it through 'free fiction' services, google will help you find the good ones.

On the affiliate side:

6) You can make links for your own books into amazon affiliate links. This is cool because not only do you end up making more per book, but you also get a commission on anything else a customer buys that day, even if they end up nixing the book purchase itself.

7) You can also do amazon affiliate links for your free books and stories, which is awesome. It gets people to take a look, because, free, and then anything else they end up buying that day you get a commission on. One Caveat: Amazon cancels all your affiliate payments for the month if there are more than 20,000 total purchases of free books through your affiliate link. You'd want to keep a close eye on how things are going and be prepared to pull the link and replace it with a regular amazon link when you start getting close to that number.

A good resource for starting out on the indie author journey is thecreativepenn.com, Joanna Penn's business blog. I got to meet her once at a lecture, it was awesome. There's definitely some good resources there.

Just a few ideas. Anybody else out there self-publishing? What are you doing to market your books? Are they related to your affiliate websites, or something different? Excited to hear what else is going on in this area :)