Service is a wonderful thing.
Yesterday a friend and I went out for coffee to a local coffee shop. It was a busy place, clean, well staffed and good food.
We were at this coffee shop for several hours, talking, eating, drinking several pots of tea and generally catching up on each others lives.
The complex we were at has lots of coffee shope and eateries and every time we say, next time we will try somewhere else, but we never do.
I wondered why, and on my way home, I realised why.
The fantastic service. The staff are friendly but not overwhelming, the food and coffee are great. But it is the courteous, efficent and friendly service that keeps us going back.
The prices are not cheap but it is worth every cent just for the service. I think it is slightly ironic that we are so happy to pay extra for that service in a world that is slowly trying to phase out service in many industries.
If you want people/customers to keep coming back, offer great service.