What Is The Value Of A Brand Name?

Think carefully about the title question. What Is The Value Of A Brand Name? To companies like Nikon, Canon, Coca Cola, Pepsi, Nike, Adidas, the value of their brand name must be very high indeed. These as well as other brand names have taken years to build an image along with a reputation that has become a magnet for customers.

A Brand creates an expectation in customers that is very focused for what they represent. Nikon and Canon conjures up the subject of photography instantly. Coca Cola and Pepsi, soft fizzy drinks. Nike and Adidas, sport shoes.

Some brand names even enter into the lexicon of the English language. In many circles making a Xerox is synonymous to making a copy. Have you heard the phrase Kodak Moment? What does that mean to you?

Walmart and Harrods are stores where you can buy similar items. The difference is Walmart sells bargain, low cost products. Harrods on the other hand sells high priced luxury items. Same in comparing Chevy with a Mercedes.

What Is Your Brand?

I started thinking more deeply about this now that I am well into my experience of creating an Affiliate Marketing business. I used One Stop Legal for my first website. And Affiliate Marketing For Leaders for my second. Are they good enough to devote a bunch of time to make them into a recognizable brand? Most brand names are short. Did I make a mistake in coming up with long website names?

Then I remembered way back when I had registered a domain name called edwinbernard.com Yes, I was fortunate to have found that available. Your name could be used as your most valuable asset.

For example, consider this short list of brand names of motivational speakers:

Tony Robbins, Robert Kiyosaki, Jim Rohn, Magic Johnson, T. Harv Eker etc.

Then there are people in fragrances and fashion who use their legal names like:

Coco Channel, Givenchy, Gucci, Pierre Cardin, Giorgio Armani etc.

These names are not only brands but icons.

Would you like your name one day to be related to a brand? If so I suggest searching if it is still available for purchase as a domain and take action immediately.

One Critical Consideration

If you do think creating a brand and website using your personal name is a good idea, make sure you won't want to sell the associated website later. Nathaniell wrote a blog about how you can make money selling your website once it earns money starting at $1000 a month. Make sure if that is what you wish to do, DO NOT use your personal name to make such a website.

Similar or Different

I deliberately mentioned brand names above that focus on similar products. Like Nikon and Canon for photography. And Nike and Adidas for sport shoes. These are perfect examples how it is OK to compete with like-minded businesses.

This is very much the case in Affiliate Marketing where we all do the same thing. Yet there is room for everyone to make money.

How is it possible for similar products from different manufactures able to compete and succeed? The answer is quite simple. None of these products are exactly the same.

As humans, we are all unique with different preferences. Nikon cameras are better at doing some things than Canon. And vice versa. The same applies to sport shoes. And fragrances are designed for many varied needs.

Why do some people prefer to drive Mercedes cars while others prefer BMW's? They both take you from A to B. But the experienced in each of these cars are different. Mercedes claims to coddle you in opulence. While BMW although not shabby in that department markets itself as the Ultimate Driving Machine.

Unique Selling Proposition

Most successful businesses have a unique selling proposition. They carve out a segment of the population who have very particular preferences and cater to them. Cars are definitely a niche market. BUT within this niche there are variations. And it pays to not be all things to all people but to be very selective in whom you want to attract as your customers.

To be highly successful we need to have our own unique selling proposition. Rather than be a me to website, what can you do to distinguish what your visitors see compared to other affiliate sites? More importantly, do you know what your niche market wants to see on your website? And are you giving it to them?

Study Successful Websites

I have checked out the websites of several successful Affiliate Marketers at WA as well as outside. What I have found is they all create a different unique ambiance when you visit them. Although they are all Affiliate sites, they help their visitors in different ways.

Just like Affiliate Marketing websites have articles on product comparisons and reviews, it would be helpful if there were articles that compare successful Affiliate Marketing sites.

These kinds of articles would be the Feedback of Feedbacks! Maybe one day after I have created a few successful websites I shall write articles like this for the benefit of new Affiliate Marketers.

Closing Thoughts

Creating a website title as your brand name is worth doing in my opinion. Creating your name into a brand is also a smart move. Who knows, sometime in the future your name could have the same cache as a Yves St. Laurent or a Givanchi. Like these, it could be worth a fortune!