Kyle's PPC Course On The Road To Las Vegas - A Summary & My Journey So Far

byEdwinBernard

9.2K followers

Updated 1 year ago

If you are in the Make Money Online niche where your main goal is to attract referrals to Wealthy Affiliate, I am sure you are aware of the following:

https://my.wealthyaffiliate.com/kyle/blog/youre-invited-to-las-vegas-enroll-here

Members who have enrolled in this course have had their first class by Kyle on March 13th called Introduction to PPC and Wealthy Affiliate.

List Of Topics Discussed

1) The Flow of PPC Success

2) Key Components of a Successful PPC Campaign

3) Understanding The Structure Of The Wealthy Affiliate Platform

4) Create A New Website And The 4 Posts We Should Start Of With

5) Understanding The Best Practices For PPC

6) How To Register For Google And Microsoft Ads

7) Home Work

The Road To The WA Las Vegas Event

In order to qualify to attend the WA Las Vegas Event, we need to sign up 300 paid subscribers in one calendar year. Or 100 paid subscribers in the last 4 months of the year.

I know from experience that the SEO pathway does indeed work since I am attracting referrals to WA and earning a regular affiliate income. Not all of us can attract 300 paying members in a one-year period this way. I am struggling.

There is another faster way. Using PPC.

This involves paying for ads hence it cannot be approached lightly. If one is going to put skin in the game, it is imperative to learn how to do it the right way and work hard implementing the lessons Kyle is teaching us.

Objective

The objective is to learn how to use Pay Per Click (PPC) strategically to attract people looking to make money online to the Wealthy Affiliate platform.

Kyle went into the details of the WA Affiliate Program. It has evolved to become more lucrative then ever with all the recent improvements made on the WA Platform. There has never been a better time to make money through the WA Affiliate Program.

How To Get Subsidized By Google & Microsoft

Since we need to have between $500 and $1000 to invest in ads, Kyle showed us how we could use credits offered by Google and Microsoft to reduce our financial exposure.

For example, if we create a Google Ad account for $500, Google will add $500 more to give us $1000 to use to purchase ads.

Microsoft offers a better deal. When we open a Microsoft Ad account for $300, they will deposit another $600 into it to give us a total of $900.

Hence, if we are able to invest a total of $800 towards our PPC Campaigns, our spending limit will be increased to $1900!

New Website For PPC By Kyle

Kyle has started a new website as a living example for this course on how to use PPC.

The rules of PPC are stunningly different from using SEO. We have more freedom to create our website and write our content. New skills need to be learned and implemented.

It's almost like throwing out everything we have learned on attracting traffic organically and starting fresh. There are some SEO practices that still applies. Like selecting the right niche and to use Keyword Research effectively. 

PPC Spending Approach

Kyle will be starting us off slow in purchasing ads. The goal is to get a return that at the minimum matches or exceeds our investment. As we accumulate profits, we can increase our ad expenditure to earn even more profits.

I have noticed that several members are able to invest over $1000 a month and at least double their money. I am certain that didn't happen overnight and there was a learning curve.

The goal is to learn how to make every dollar count and not lose money.

Homework

It was no surprise that we were given homework just like in the OEC and Bootcamp courses. I have listed what Kyle has asked us to do before the next class on April 10th.

1) Purchase a new domain

2) Create a new website based on that domain

3) Create a Privacy Policy Post

4) Create an About Me Post

5) Create a Wealthy Affiliate Review Post

6) Create a post showing the 4-Steps of Affiliate Marketing

7) Start Keyword Research on ones chosen MMO niche

8) Sketch Out As Many PPC Campaigns For This Program

9) Open a Google Ad Account

10) Open a Microsoft Ad Account

A note about dedicating a new domain solely for PPC campaigns. This is optional. We can use our existing websites for PPC if we wish. But here is the rub.

PPC best practices are not the same as Organic SEO. In fact, using PPC best practices on an existing website, could result in reducing traffic on the existing posts. The reason is that duplication is permissible in PPC since we are not relying on SEO to rank high. We are using cold hard cash instead.

Therefore, Kyle strongly recommended we create a brand new website and dedicate that only for our PPC campaigns.

Makes sense. Right?

My Progress So Far

I have completed the first 6 tasks and have been thinking about the kind of PPC campaigns I would like to run.

The next class will be on working on Google PPC Campaigns. Since it won't be until April 10th I have some time to create my Google Ad account.

Excitement Galore

It has been a very long time since I have been this excited. Having Kyle hold our hands taking us through this process step by step has given me confidence that this is going to work out.

Not only is Kyle teaching PPC, Vitaliy also has regular courses on this very topic, Guess who taught him. KYLE!

Although there is one class each month for the next 10 months, Kyle will be communicating with us through PM's in between classes.

His objective is for each of us to leverage his training to achieve 300 sales this year and qualify for Las Vegas. This is my objective too.

My Other Websites

Does this mean abandoning my other websites during this course? No way! I shall continue to work on them in parallel.

And take classes given by the Super Affiliates.

I have a feeling that working on these PPC Campaigns will get me into a rhythm that will flow over into my other websites.

The website I really want to grow is the one with my name where I tell my personal story. I have only 4 posts written, yet my click through rate is 6.5% in the last 28 days. And my website position on Google is 16.6!

I have been getting emails from people outside of WA. Partha even found my post on Google and wrote a long comment on one of my posts about Calcutta. It wasn't through the Site Comments on WA.

My New Content Strategy

Focus #1: PPC Website

Focus #2: Personal Story Website

Focus #3: Organic MMO Website

This has become even more fun already!

I'd Love To Hear From Your Comments On This Post

As always, I enjoy reading the comments on my WA blog. And I make it a point to respond to every comment made.

Thanks much for all your kind support.

Edwin