Building Websites for Clients by Jay Neill

byEasy-Moneys

9.7K followers

Updated 8 years ago

Building Websites for Clients by Jay Neill in Note Form

There are several important factors in Building Websites for Clients:

• Are you ready? How good are you at adding Plug-ins and Pages & Posts? Adding a theme and making Menus in the Footer etc? Do you feel confident that you can do it? Web building skills? User experience skills? SEO Skills? Do you have a proven model to show the client?
• Can you understand your clients needs, make the pitch and win the sale? Making the pitch is all about listening to the client-what they want! Winning the sale is about telling them what you can do for them!
• Making the pitch-what do they want the website to do? CTA (CALL TO ACTION) :CALL/CLICK OR COME BY?
• WINNING THE SALE: Do Not talk Geek to a Client! Dumb it down!!!
• Develop site using WP: Proof elements are huge - an existing Website & Ranking - make a Case Study Siterubix Subdomain example. "WE CAN DO THE SAME FOR YOU". Hand your computer - "google housecleaning Victoria" where you have a website that youve done on first page of google....that's my client right there...at the top! Pay attention to Future Client body language - interested if leaning in and eyebrows up;arms crossed - not winning them "What is the cost?" Repeat "WE CAN DO THE SAME FOR YOU!"
• Client Q&A: Cost & How long will it take?Variable and difficult to answer. First thing you say - Google provides a link- to not hire anyone who guarantees results because Google changes things all the time. "BETWEEN YOU AND ME I CAN GET YOU THE RESULTS BUT I JUST CANNOT GUARANTEE THE RESULTS"!
• Develop site using WordPress-Buy and USE a Development Domain A Businessname.info so client can see site being built- once done will be merged: use a Premium theme- buy it and you can use it over and over and over-you can change colours etc...ton of diversification.
• Get really good at using the theme you have bought and own! Makes each subsequent site easier and quicker to build.You pay for that cost!
• Get their Hex Colour code number for their Brand colors
• Image editing program-Jay uses photoshop
• Contact Plugin "Form 7" to Capture Leads..Contact form 7 or Gravity Forms
• An image widget gallery..image kit?
• An SEO Plugin
• Anti spamming plugin Akismet
• After site complete then add a caching Plugin
• Apply SEO to site-build it as you go with each page do the Meta Description, Meta Title...it part of build - Brand Name & Name of Page
• :Initial SEO free but RANKING FOR A SPECIFIC KEYWORD IS AN ADD-ON SERVICE-they say I want to rank for Emergency Plumbing in Seattle - that is something to charge for- an "ADDED VALUE SERVICE"
• Everything is optimized - the Search Engines can easily read your site for you....any additional keywords are chargeable
• What to charge? $50/hour for a beginner -usually 10 hours work for 5 page site including: home/about/services/reviews/FAQ/contact (2 hours per page)
• $500 for a 5 page website
• Boutique firms $150-$200/hour
• Clients prefer Package Rate- Single Price showing all the work that is to be done!
• SET FEE = END RESULT
• $1000=up to 10 pages based on X amount hours for X amount $
• Each page you build costs $100
• You dont even need to reveal your hourly rate
• If you have any idea what they want they may begin to haggle-give them the breakdown only if they ask for it!
• When to get paid? 50 % Retainer on the Agreement of the work - $500 before you start - it's like a deposit! Be able to accept payment via Credit Cards. Literally call it a "50% Retainer and once we receive payment we are excited to get started".
• Once done, you get the other 50% before you hand over the site.
• Make this a standard practice, even for friends and family!
• Once you have final payment, transfer site from your own info domain, then you can merge it over to their domain.
• 75% time people have their own domain and hosting but if no hosting, you can sign them up through Host Gator - charge them $10-$15-$20/month for Hosting.
• "Managed Hosting" - you create a new email and give them the Password=UPSELL
• BONUS - TOOLS TO MANAGE YOUR BUSINESS
• Billing - Freshbooks
• Credit Card Processing - Stripe (integrates with Freshbooks) & Square & Paypal (PP has a monthly fee for the Business side; none for the other 2)
• PREMIUM THEME - DIVI THEME ; THRIVE THEME; STUDIOPRESS THEMES
• SEO Plugin - All in One SEO versus Yoast
• Local SEO - Bright Local
• Project Management - Gsuite - Google Docs for Work versus Basecamp Trello
• Review Tools GetFiveStars
• Social Media Management - PromoRepublic (FB only) +/- SocialPilot (pre-populate posts)

STRATEGY DEVELOPMENT GOOGLE DOC - FOR WINNING THE SALE

SEE WEBINAR-It's the list of services that will be done!

Jay will share this with us as a PDF File - an 11 page standard proposal for clients!

As Jay says "It's EXTRA FANCY PANTS"