The Importance of Branding Yourself or Your Company
Why Branding is Important
Branding is how customers recognize you and the blueprint of the business. Your brand should be the symbol of happiness, comfort, loyalty and lasting impressions. Company branding usually begins with a new company logo. Companies don't always realize the importance of properly branding their company.
1. Everything is combined--yor name, your logo, your product or services to your customer. You want there to be consisuency across channels so your customer thinks of you first. It sends a clear message to your customer.
2. Asset--What makes your brand an asset is how you present your business to the public. It's just as important as the sales and revenue generated from your business.
3. Sales-- Branding affect the revenue generated by your company. Depending on how you market your brand determines how much income you generate in your business.
4. Deliverance--Branding is a proclamation that you will deliver on the promises or claims that you make to your customer. You are telling them your values and what you stand for.
5. Perception--When you brand yourself you are baring your soul so the customer can see who your are. This is your chance to be open and above board with your customers. This gives you the opportunity to stand out in the crowd from your competitors.
6. Preference--you will find that customers are more attached to your brand then to a company that doesn't have a brand. By branding yourself you are creating a connection between you and your customer of memories and good times.
7. Loyality--As a good brand you are creating loyalty to your customers. This means that they will stay with you whether it's good times or bad times and they will help spread by word-of-mouth a good message about your company.
8. Trust--This is the hardest to establish with your customer but it is the most important aspect of your brand. just like when a customer gets to you know you they get to know, like, and trust you; the same applies to your business. One of the things that customers look for his exceptional customer service, which helps build up trust in you and your business.
9. Extension--When you brand yourself you can reach more people in more niches than just the one you are gearing it towards. your reach will go as far as online, off-line, and mobile apps. it covers both your current and future products that you plan to sell
10. Protection--Branding sets you apart from your competitors. it sets you aside with your style and originality, even though you are selling the same products as someone else.
Your brand is your identity and how your customers come to know you as opposed to someone else, who may sell the same products.
It tells your customers:
1.Who you are: your skills,your passions, and your USP's
2. How you are perceived---personal relationships, professional relatiionships, and online reputation
3.What do you want to achieve?--your sector, your market, and your style
4. Create your brand--your emotions and words, emotions and images, emotions and storytelling
5. Create your ecosystem--your home, parks and squaires, theaters and clubs
6. Create your network--influencers, community, and off-line
7.Create original content--blog, social media, social networks
8.Get involved and share--conversation, comments, and sharing,
9. Listen and monitor--news, criticism, monitoring
Recent Comments
3
Very interesting, I've got a few more things to think about - thanks Davida!
Sharlee (Chocolate IceCream)
Valuable information Davida, starting out many of us don't think in terms of branding we do so at our peril, it is well worth it to think about it from day one. Thank you for your post.
Thanks Davida