Google's New Helpful Content Update is Live
Last Update: Sep 16, 2023
So, Google's latest update is now rolling out, and this could have a pretty big impact on websites!
It started on September 14 and is expected to last for 2 weeks.
Essentially, Google is updating its Helpful Content classifier, and is aiming to filter out content that's solely created to rank high in search engines without offering real value to users.
They're cracking down on unoriginal, low-quality content to ensure it doesn't dominate search results.
Are you mainly summarizing what others have to say without adding much value?
Your content needs to be unique, and bring something new to the internet, not just a re-write of what is already out there.
The helpful content system aims to better reward posts where visitors feel they've had a satisfying experience.
While content that doesn't meet a reader's expectations won't perform as well.
And importantly, the system generates a site-wide signal.
So, if some of your content is deemed unhelpful, all of your posts could be affected.
If some of your posts are over 10 months old, and still haven't ranked highly, then realistically, they are not going to.
This is the time to look at those posts and decide if they could be improved, or actually need to be deleted.
Please read Partha's post on how to do this.
Yes, it's very long, but if you are serious about your business, then your time is well spent on furthering your education.
Now, here is something interesting, as relates to AI-generated content!
Google's previous guidance used to say they expect to see "helpful content, written by people, for people."
Now, it says "people-first content means content that's created primarily for people."
This implies that AI is acceptable, if it's genuinely helpful, and not designed to manipulate the ranking system.
Thanks for reading!
See more comments