Does Google Now Prefer Short Content?

So, that's pretty controversial, isn't it?

Keep reading, as I am going to show you an interesting new feature in Google!

For years, it has been said, that the longer content the better, that it shows authority.

And, of course, here at WA, people are encouraged to aim for 1000 words.

Various stats are often mentioned, such as the average length of a post on page 1 is 1400 words, or 1800 words.

But Google themselves have said that the word count is not a ranking factor.

But, you must fully cover the topic, and give the best possible answer to what people are searching for.

No more, no less.

Don't stop writing at 1000 words just because you've hit that target, if you have more helpful information to share.

And believe me, I've seen hundreds of your sites, where you literally stop at almost or exactly 1000 words, not even adding a summary or conclusion, just literally stopping.

But conversely, don't ramble on, adding more and more irrelevant fluffy stuff just to meet that target.

If you have covered everything and fully answered the question in 600 words, that's fine.

So, here's a couple of reasons that might prove that Google now prefers shorter content.

Take a look at this screenshot.

Google is deliberately highlighting posts in its search engine results that take less than 5 minutes to read.

And they are on page 1.

This is a new feature that is being tested, called the Quick Read label.

So, how long is a post that takes less than 5 minutes to read?

The average adult reading speed is 200 words per minute.

Clearly, these posts are under 1000 words, using that logic.

Does that mean Google now prefers posts under 1000 words?

I can't answer that for certain, but let me mention my second point.

If you are following Partha's blogs, you will have heard him mention this previously.

On the three sites we are collaborating on, all of the posts are between 600 and 800 words, 900 at most.

And I can assure you we are ranking for thousands of keywords on page 1.

Our second site, which is around 4 months old, is already attracting just over 100 visitors per day, and all the post have a relatively low word count as mentioned above.

So, is it time to ditch the 1000 word target?

Thoughts welcome!