Anticipate Your Reader's Reluctance to Click!

byDianeScorpio

18.1K followers

3 months ago

So, this is about your call to action (CTA) and how to overcome your reader's potential reluctance to click that all-important button.

Try and think of all the possible objections they might have and deal with them in advance.

What are the barriers that will stop them from taking action?

You have to alleviate their concerns.

Let's see some examples.

CTA 1: Start Free

Customer: I bet it asks for my credit card details

Solution: Start Free - No Credit Card Required!

CTA 2: Try [product name] now

Customer: I don't have time

Solution: Try [product name] now - in just 5 minutes!

CTA 3: Get Started Today

Customer: This is going to be expensive

Solution: Get Started Today for Only $1

CTA 4: Try [this product/service] today

Customer: I've never heard of them

Solution: Try this award-winning/number one/best-selling [product/service]

CTA 5: Click here for further information

Customer: I don't see how this can help me

Solution: Click here to find out how we can [solve your problem]

CTA 6: Join our program/platform

Customer: I don't want to get stuck in a contract

Solution: Join our program with no obligation, cancel anytime

And of course, always remind your readers that you will answer any questions they may have.

Thanks for reading.