$ Internet Marketing Leaders and How to Get There

The recognised top earners in Internet Marketing (IM) would be people like Frank Kern who holds the record for the most sales in a day. $US23million. Or Eben Pagan who has sold in excess of $US100 million. Even says he has 10 IM businesses and the one of them sells over $US20million per year.

Both these guys sell their own product, directly and through affiliates. What's really interesting to watch is how they do it. I am subscribed to both sellers and I get to see how they market. It's very clean and just about sales with a specific process.

How to Get There (the simplified version)

1/ Learn from the best - follow great internet marketers. Not just the Frank Kern's and the Eben Pagan's. There is a myriad of people below that. Observe their marketing funnels, their landing or opt in pages, how they structure their sales. I even observe the software they use. Watch the URL change as you connect in to their systems. And of course observe Affiliate Marketers. Most selling there own products start out selling as affiliates.

2/ The Types of Sites - For me there are just two categories;

• Authority sites - provide a lot of information. Great for google ranking.
• Sales sites - traffic is driven to the site and the focus is an automated sales funnel.

3/ The Types of Marketing - Again for me, keeping it simple, just two options;

• Organic - Free stuff, optimising the website for search engine ranking, social media connections.
• Paid - paying for ads in various media to drive traffic to the site.

4/ Where should I start? - There is a lot to learn and it will take time. Commit the hours, study successful marketers, build your sites. Wealthy Affiliate is a great resource as a premium member to take you on this journey.

• Start with one site
• Avoid the distractions and focus
• Start the Wealthy Affiliate training and build your site
• Get the landing page right
• Get the call to action right
• Have a great affiliate product to sell
• Automate the sales funnel so it's little work. Affiliate products make this much easier.
• You will be successful

What if I want to do my own product;

• Don't!, is the general advice. At least not first up.
• If you do you will need the following
  • CRM
  • Marketing programme
  • Build your products
  • An e-commerce function
  • Storage system for your products
  • The list goes on.
  • Expect your monthly bills to be significant.
  • Hire a coach if you can. You won't know what you won't know.

5/ Is there a start bigger option? - Yes there is. There is much more to learn doing this. It will take more time and cost more money. Therefore the risks if you get it wrong are greater. I've chosen this option for a few reasons. So I thought I'd share those;

• I came here wanting to market my business. Selling digital products. Selling client sessions.
• I have the remnants of concussion so I need to fully automate what I do or I'll be creating a monster for me.
• I'll be able to ramp the business up with limited bottlenecks.
• Allows for the scaling of the sale of digital products.

So how does my business look;

• CRM Marketing software. I'm likely using Infusionsoft at $US299 per month. Have a look at it. It fully automates me front to back easily. Why did I choose this? Most good internet marketers are using it. There are other products and I've fished through most of them and discarded them. I need easy to run and this does that. I still have two more products that I haven't discarded yet. This will be sorted by the end of the week.
• Landing pages, free product with great value, list building, sale of small product, sale of bigger product and marketing of other services. The classic internet marketing model. I will have 20 odd landing pages within the business.
• Website wordpress. Genesis or Thrive Themes is the likely starter. WA is a good place to host.
• Seasoned Internet Marketers all say it's just as easy to sell a big ticket item as it is to sell a low ticket item. I am not convinced on that so clearly my beliefs are down at the beginning end of the scale. So that's where I am starting.

My goals;

• Automate everything. This will take another 2 months at a guess. Fully automating the system allows me to scale it and put no further load on the business or me.

• to be a significant earner. So I'm aiming for the $1 million plus per annum.

This should be fun. I have cut my work days down and have ramped up my hours per week.

Conclusion

Start with WA, focus and avoid the distractions, find the niche and affiliate product and build the site, learn from the really good internet marketers and get a great landing page, focus on list building, and the sale. Everything else is irrelevant.

If you have any suggestions on other products I should look at let me know. I'm down the tail end of putting this together.

Good luck with the journey.