Become A Hot Headline Honey!
Become A Hot Headline Honey!
Imagine your posts are topped with compelling, eye-grabbing, headlines that literally pull your readers in. You've been able to double, triple, quadruple, even quintuple your readership. You've become a Hot Headline Honey, a post paramour, an article artisan, a cash-pulling, traffic-driving, copywriting collosus!
What's the secret?
1. Pain
2. Solution
3. Bite-size chunks
Everyone identifies with the pain they feel, but not everyone likes the solution. Fifty-two steps for solving a simple problem isn't going to attract many readers. But, three tips to explode your online income today is hard to refuse.
How-to do something is a foot in the door to begin with. The next step is to frame it in a way that will make your reader want to open that door even more.
Imagine you've perfected this. Readers are delighted. They look for the buy button. The cash is rolling in. You're duplicating your process. You're being recognized as an expert in your field. Everyone wants to know how you do it. Everyone wants your secret. The world is your oyster. You're commanding whatever price you want. They want your insights, your training, your advice, and your guidance!
Why?
Because they're stupid people!
They're as stupid as I am for writing this crap!
They're curious mooches!
They want something for nothing!
That is why the price of free is costly!
They're inmates in the learning trap!
The headline is fashioned in a way that triggers admiration and desire. It makes the mind think impulsively, like the banjo minnow, just triggers that bite response. Can't help it. There's a secret that can make my life easier. Gotta' have it. I'm willing to swim right up to the hook once again, because that tasty bait is just too juicy.
So, whatever you've got to tell yourself to sleep at night. I'm sure you'll deliver a higher value for your customer's money, blah, blah, blah. But, whatever the morality of hunting is, that is sales. Whatever the morality of enticing the catch with bait, that is posts that sell.
The more you fear God, the more you'll try to convince yourself of your altruistic motives. But, is such self-dishonesty even necessary? You never started out saying that being broke was okay. What are you going to do, just give out everything for free, in order to justify the close that strikes the kill?
It's a headline, for crying out loud!
In what universe is it a reasonable desire to want to be a Hot Headline Honey?
That's the point.
The children are lured into the cottage so they can be eaten. The copywriter dresses as grandma, so little red riding hood can be made into a meal. The wolf doesn't get to eat the three little pigs, because he's too obvious.
That dirty feeling?
That's reality.
Now, maybe you need to design your scheme in such a way that your victims will love animals, protect the environment, and spit buttercups from inside free-range chickens... But... Sales is the raw deal... Seller... Buyer... Vcitimizer... Victim...
When the victim feels satisfied with the victimization, then the buyer is happy. Everything comes up roses. The process is forgotten. And the little kid in us shouts, "Do Again!"
We like being victimized when it makes us think we're winning!
Here fishy, fishy, fishy...
I've got a juicy headline for you!
Recent Comments
5
Well written dialogue. Thank you!