Low hanging fruit - I get it now!
Published on March 22, 2015
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I finally understand what WA meant by low hanging fruit and how to use it. I was listening to a podcast the other day about an individual who makes a five figure income monthly without creating backlinks or using social share buttons. Their technique is to use keyword research to find super low search traffic and even lower competition. This can usually get them on the search engines number one page.
The reason for this is that there is not a lot of content for this keyword phrase and search engines need the content because people are searching for this.
They are using long tail keywords to find traffic as low as 10 searches a month and then using the ("allintitle:"keyword phrase") search in Google to find SERP's (Search Engine Results Page) with only a few pages. This way when they build an article around the keyword phrase they are most likely going to be on the first page. Their SEO technique is also off the beaten path. While they do use the keyword phrase in the title, the articles are written naturally and for the readers, not the search engines.
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Another thing I learned is that their niche sites are "Buyer Driven", which means they only produce articles geared toward someone who is looking for a product or service online to buy. So show them what they want and they may purchase it. (content and authority in the niche are still relevant and required) They usually include related products on all pages.
The purpose behind them not using social is the way the design their sites, because they are buyer driven the individuals on those pages are less likely to share the information with friends or the public.
I am hoping that this article helps people just starting out who are also confused about how to use the low hanging fruit technique like I was. This should work for any type of commerce driven site and maybe even work for non commerce site, (but for that I would put the social share buttons on your site).
Dave
http//:playwithtraffic.com
Please leave a comment about things you have discovered I would love to hear them.
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