How To Write a Blog Post Without Getting Lost For Words CONTENT

byDavePage

2.8K followers

8 years ago

When you first start out in this journey, you’re likely to not have a clue what you’re doing. I keep seeing people asking for advice on a good niche, which by that they mean profitable.

This tells me straight away they want to get a site up, throw in a few 500+ words if that and then go off to the beach, their job is done, well NO, believe me your job has even begun to start.

Firstly, you should never go into a niche with the mindset of if it’s profitable, every niche is profitable, even a microniche. Jay proves this in his case study for FootBall Snack Helmets.

The best niche you can go into is that one that you’re most passionate about, the one that you can talk about all day long, for example, my Son is passionate, actually no, he’s obsessed with Wallace & Gromit, part of Aardman.

He has his own site too, but isn’t ready for WA yet, which is why I’m 100% committed to making mine work, that then proves he can do the same and make it work.

So, back to the point of this post, say your niche is exercises for pensioners, I literally just typed that, I’ve done no research into it whatsoever. You could just type all your thoughts out on the keyboard and end up with a few hundred words, the problem is that this would look very amateurish, so a structured format would look much more professional and will treble in word count, and ideally your posts want to hit 1000+ words.

Firstly, you need to introduce yourself to your audience and explain why you’ve written this post and why your audience should be paying attention to what you say.

If you’re a 70 year old recently widowed and never even looked into exercises for pensioners until 6 months ago but having spend those last months practising techniques, learning your body’s responses to those techniques and you’re starting the feel the benefits of those, then you’re an authority on that topic and you could be writing content based on your journey so far and your plans for the future.

If you’re a 40 year old married man whos idea of exercise is bicep curls with a pint at the bar and even that has exhausted you, and you go to write about the same niche, exercises for pensioners, I’d be saying you’re in the wrong niche, and you’ll struggle for content, get bored and quit.

Second, you need to explain and if possible demonstrate the exercise, and if you’re using a piece of equipment to accomplish this, then all the better.

An Efficient Way To Format a Post

One writing a post, one thing I personally never do is just write. By using this scattergun approach, I’ve found that I only achieve a few hundred words, which is fine if you’re writing a summary post or an overview, but if you’re writing an in depth review of something or an article, you’re going to need to organise the structure of it to encourage your audience to actually read it.

So, where do we start?

I think it should be by introducing yourself and why you chose to write that particular post.

As we go through the training here, we are provided with a template to guide us through post construction.

Kyle calls this his Default Template but he also states that we shouldn’t write according to the exact format, and that’s true.

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PRODUCT_NAME Review

Name: PRODUCT_NAME

Website: WEBSITE_URL

Price: PRICE

Owners: OWNER NAMES

Overall Rank: XX out of 100

PRODUCT_NAME, Product Overview

An general overview of what the product is.

The Good & the Bad

The Good:

PRO #1

PRO #2

PRO #3

The Bad:

CON #1

CON #2

ETC

Who is product For?

Information regarding “who” the audience the product is targeted at and who will benefit from the product

PRODUCT_NAME Tools & Training

Information about the tools and training here.

PRODUCT_NAME Support

The support offered with the product. Is there a community, forum, personal support, do the owners support it.

PRODUCT_NAME Price

Description of the pricing, the levels of pricing, structuring, upsells, etc

My Final Opinion of PRODUCT_NAME

Description of the product goes here.

PRODUCT_NAME at a Glance...

Name: WEBSITE_NAME

Website: WEBSITE_URL

Owners: OWNER_NAMES

Price: PRICE

Overall Scam Rank: xx out of 100

VERDICT: LEGIT/NOT LEGIT

Personally, I always omit the “At a Glance” section because it just duplicates the review summary at the top.

If you’re post is comparing other products to Bootcamp, and writing in a way that encourages your audience to join you at WA, what you don’t want to do is to label everything else out there as a blatant scam.

Obviously there’s thousands that are, but there’s also many programs that are perfectly legit and with various levels of earning potential.

When writing, you also need to make sure that when you capture your audience’s attention, you need to hold it for as long as possible, if they leave, they may not come back. I find that writing in a conversational way is best in this case, as if I’m writing an email to my Mother (She’s a Technophobe)

Additionally, if you break up your post into 4 or 5 sections, and then consider each of those to be mini posts, you only need to come up with two to three hundred words which appears much more achievable than trying to instantly come up with 1000.

First Few Hundred Words

Your Introduction to your post which could incorporate this:

PRODUCT_NAME Review

Name: PRODUCT_NAME

Website: WEBSITE_URL

Price: PRICE

Owners: OWNER NAMES

Overall Rank: XX out of 100

Second Few Hundred Words

I also bank Training /Support / Tools together as they can be connecting and intertwined around your content. Done properly and thoroughly using screenshots to support your dialogue will nicely pad out your post.

See, already just with these sections explored we can easily reach 500 words and just me explaining this process has sent me well over 1000 words.

Remember, like Kyle suggests, do not handcuff yourself to this format as the structure won’t apply to every product review you write, and it’s more important to write in the flow of the style that you’ve created for yourself.