Why Should I Do Business With YOU?
Published on January 7, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
What makes you different from every other marketer in your niche?
What is your point of difference? What is your unique sales proposition?
If you look at any town center these days you will probably see that many small retailers are closing their doors for the last time because they can no longer compete with their big multinational competitors.
Whether its competition on price of goods or costs of rent or taxes, the little guy is slowly but surely disappearing from the high street. Walk down any city center street and you will probably see a Starbucks, a Costa, a McDonalds, a Burger King, an Apple Store, a Walgreen / Boots, a TK Maxx, a Home Depot and a Walmart / Tesco.
As online businesses we face competition too from Amazon, EBay, Overstock, Alibaba / AliExpress, not to mention the online stores of the retailers mentioned above.
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How on earth do you ever compete with such corporate might?
Here's the good news: In today's world, people want to do business more so than ever with other people!
Find a point of difference for yourself and your business and you are guaranteed to get noticed.
The best way to do that is to inject your personality into your business. Talk about your own experiences, share your thoughts and ideas.
Show people that your business is all about you and what you can do to help them!
That's what will make potential customers decide to spend their money with you
Cheers
Dave
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