It's all about FEELINGS?
Why is it that some people buy......and others look at that exact same thing, and choose not to buy?
Why do some people join..........and others choose not to join?
Jim Rohn used to describe this phenomenon as "a great mystery". Why do people look at the same exact thing, and have completely different reactions to it?
I've been thinking today about a quote Zig Ziglar once said, he noted, "Selling is essentially a transfer of feelings."
Let's think about that for a moment. Does selling (which is arguably the core of marketing itself) boil down to an exchange of FEELINGS?
Think about when you make a decision. While there are countless factors that come into play, most individuals will simply act on their feelings.
If they buy, it's usually because their have a good feeling about it. That good feeling is a powerful force. Good feelings inspire confidence, and if you are confident in something, you will probably buy (if it's within your means to do so).
The same is true if someone joins something, they usually have a good feeling about it, and they go ahead and take action.
The absence of good feelings, or even the presence of BAD feelings will cause someone to either hesitate or write it off completely.
At the risk of oversimplifying this "great mystery", I would say it all boils down to feelings.
So, how do we inspire good feelings in those we market and sell to? Look at your websites, do they give a positive energy, do they inspire good feelings?
If YOU were to read your articles, would you feel good about what you were seeing, enough to take action and buy, or join, or whatever? Does your content communicate YOUR feelings so well that those feelings are then adopted by your audience?
Because as cheesy as it sounds, at least in marketing and sales, it really is all about feelings.