Warning! Exact Match Domains Going The Dinosaur Way

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1K followers

Don't know if you people keep up with Matt Cutts, Google's SEO mouth piece, but a few days ago he spoke ominous words:

"Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results. " (https://twitter.com/mattcutts/status/251784203597910016).

Well, ominous if you do exact match domains the wrong way. That is to say, if you're ranking only because you have an exact match domain. Presumably, if you have a good site (has good content, people come back to it again and again, they down load or buy stuff from your site, etc).

Hopefully, they will not mess up the execution. But I say that without much hope, seeing how they've been messing up royally before.

If you've got exact match domains, get ready: Google's on the prowl!

He, he, he and ha, ha ha. I'm laughing at my 'Google's on the prowl;" it's funny as hell, but you have to be inside my head. He, he, he, ha, ha, ha: now I'm laughing at you being inside my head. That's funny as hell too.

Anyway,

what do you think about Google's new ambition? Will it affect you or someone dear to you?

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Recent Comments

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Now if you had one "low quality" site on your google analytics account and it was "identified" in the update, would Google look at the rest of your websites in that GA account????

Hmmm I have 2 sites with good content...one got dropped from number 1 to number 4...the other site with 40 or so pages of good content gets dished to nowhere land...the 3rd... a single page site...again ditched....

Thoughts?

just checked one of my emds and it is still sitting pretty. Have good content on it though.

as an afterthought, another emd is still out in nowhere land just as it has been since the last update. That is the only site I have ever used "guest content" from a program source. It also is the only site that was affected.

IMO The key element in this statement is "low quality"

"Low quality" = whatever takes away Adsense revenue?

They're on the prowl, all right -- and this time, the prey is our strongest weapons -- the keywords.

Google has become the AT&T of this generation. They should run either the search engine or everything else they own, but not both -- it's becoming a conflict of interest.

Time to break up the monopoly.

The tweet after that mentioned it only affect 0.6% of English US searches, so doubtful anything to panic over just yet, but it perhaps indicates a direction Google is heading in.

https://twitter.com/mattcutts/status/251789327691042816

Does not surprise me at all. But like Dean is saying would not panic yet. Keep adding useful content to your site... with an exact domain name or not...

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