You Don’t Control Of Your Blog - And You Shouldn't Try To

Readers Want More Than Just Information From You

When a reader visits your site he or she is expecting not just information. They expect to be sold. That's why they are visiting your site. However this doesn't mean they are going to buy.

You're Their Sale Person

When you talk to a Sale Person you are not talking to this person for just information. You talking to this person to be guided to the right product. So you can make a good buying decision. Right?

Of course that's right. We all do this.

You also know this Sales People makes his or her living selling. But you know the buying decision is yours. And you're there to spend your money on the right product.

No one is forcing you. No one is controlling you. You want to be there. You're there willingly.

It's the same thing when a reader visits your site. They come willingly.

So in my opinion just providing information to your readers you are doing them a huge dis-serves. They are not getting everything they expect from their visiting experience.

It's the same thing I did to you in my previous post. I offered you information then walked away.

Let Your Niche Control You

Your Writing Needs to Sell. That's one of the major goals for writing.

Your readers needs to be converted into customers, right?

Of course that's right.

You have to make money.

Follow Their Lead

Think of Your Writing As A Long Ad

Even before you write, while doing your Niche Research, start thinking about conversions.

Take your cue from your niche.

For instance what gets them excited? When do they feel thrilled? What make them happy?

Helps them make their Buying Decisions because they expect if from you.

Most readers won't buy if you don't ask.

Like an ad - Appeal to readers emotions.

This Is The Way It Should Be

Think of your writing as leading a horse with a carrot.

While you're sitting in the cart, behind the horse, you're coaxing the horse forward. Not forcing the horse. But tempting it.

But here's a catch. This only works if you know what the horse wants. Just like a niche, no matter how much you try to tempt them. It just won't work if you don't know what they want.

The Niche is in control. And that's the way it shouldn't be.

All you're doing is following clues the Niche leaves behind, and coaxing readers to the next step in their buying decision.

So the question is what's your goal?

Do you want to be in control your niche? Or would your rather follow their lead?

Ok, so there's my reasoning for not controlling your Blog. assuming that you know what's going on in a Niche. I think it's much better to give up control and to follow your Niche to build a good relationship with them.

Do more listening. Less controlling.