IS IT BETTER TO CONVINCE READERS WITH LOGIC?
Published on October 21, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
As I read …
“With the appreciation to Don Stevens for taking us down to the Andre Doria without getting our feet wet, and for the work of two fine writers, Alvin Moscow and William Hoffer, whose books “Collision Course” and “Save” so vividly described the human side of the great sear tragedy.
And for the tenacity of that intrepid explorer John L Stephens, who braved mosquitoes and malaria as he trekked through the Yucatan discovering the wonders of the lost Mayan civilization …
I felt inspired. I too want my writing to inspire readers.
Ready to put this into action?
Start your free journey today — no credit card required.
Can you see a pair of feet, not wet? I can. Can you see the explorer braving malaria and mosquitoes to make discoveries? I do.
However I don’t see the Andrea Doria. I don’t any idea of its tragedy. If I was familiar with that story I am sure my mind would re-create that story for me too.
Short vivid stories preparing, pre-selling, getting readers ready to accept what comes next. I love the idea of stories. For me it opens my mind. “Yeah, tell me more.”
It’s a psychological game. Writing for affiliate marketing is tempting readers, teasing them, getting them to imagine owning a product and solving their problem. This is a large part of the game.
If you can get readers seeing in their minds their problem solved you got them seeing owning your product.
Well, ok, so if I can, this is what I want to do with my writing.
Because I believe … and a lot of smart people have said … “Buying decisions are made based on emotions. Not logic.”
Is that why products are offered in different colors?
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.