Jaaxy KQI and SEO Power
I know KQI is a red/yellow/green traffic light but there is no explanation as to how it decides which colour to present you. The same really for SEO Power.
I'm all for using tools to help us where possible. But I think its also as important that we understand the mechanics as to be able to make an informed decision on whether you agree with what is front of you.
Can anybody fill me in?
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The better the indicator, the better the keyword is to be used for SEO. If you see a GREEN light, then the keyword is great for SEO and means you will rank easily if you write content that focuses on that keyword. This also means that the keyword gets some decent traffic. RED means that the keyword will be very difficult to get your website ranked under. Yellow is in the middle, it means that it may be a little harder to rank for, but certainly possible with some good content and a domain that is more mature.
Thanks for the response Carson.
My question wasn't so much the significance of the colours but more of a why should I believe it?
For example I'm looking at a keyword now that has 6216 global searches, 1057 estimated traffic, a QSR of 216 and a yellow KQI flag.
Right next to it I see a keyword at 220 global searches, 38 estimated traffic and a QSR of 209.
So for the sake of potentially 27x more traffic with the first keyword despite only a difference of 7 KQI, Jaxxy is suggesting the other keyword is better.
I understand the colour coding system. I just don't understand why?
I should also note that if you export to CSV from a keyword list, the SEO Power figure is different to that listed on the web page.
I assume this is a bug but don't know which figure to believe? Which then leads me on to similarly wondering why the first keyword example I gave previously only has a SEO Power of 75 despite superior stats to the other keyword which has a SEO Power of 89..
Searches mean little to nothing when it comes to SEO, but what it does tell us is that the more popular a keyword is, the more competition it could have and more popular sites may be ranking for it. Yes, a keyword may only have QSR of 216, but if it's getting 6316 searches a month this is an indication that there could be some large sites and powerful domains targeting the phrase. So ranking could become more difficult than a keyword that is less popular.
Both of these keywords look like they are great, but you will most likely rank faster for the 220 global searches, and 209 QSR. This is why it's GREEN and the other is Yellow.
Kyle and I build a lot of our "experience" into the things we offer so take our advice and use the KQI to your advantage. Again, Yellow is still good, it's just harder to rank for than Green.
Carson
Regarding Exporting your KW Data, we'll investigate why the numbers would be different. Most likely the KQI is cached in your saved list, but we'll have a peek and see for sure.
Ok sure. Thanks for the explanation.
I would love to do a side by side comparison under controlled circumstances. Of course that is very difficult to achieve! :)
Interesting stuff.
Also here is another link: https://my.wealthyaffiliate.com/training/uncover-3-niches-in-a-matter-of-minutes-using-jaaxy-enterprise
I know there is more indebth training but can't find it quickly.
Thanks Gareth. I'd already gone through all that though and as I said there is no real explanation to where these signals / figures come from.
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Hv you hovered your mouse over the QSR? When you do that you will see a little question mark... put your cursor on the ? and it give you the answer to your question...same for KQI and all of the others...
Hmm.. Again that's not really the question.
I understand what QSR is. I know that KQI stands for Keyword Quality Indicator. I get that a higher SEO Power ranking is better.
My point is I don't like taking for granted that the results are legit without also understanding it myself.
If Jaaxy had another column called 'SDKWR@P1' (Super Duper Keyword Will Rank at Position 1) with a flashing green beacon next to your search result, would you automatically accept that this is the keyword you should go for?
It's a silly example but my point is relying on KQI and SEO Power without knowing how they work to me seems silly.
Why does one result have a green dot and the other orange and once SEO Power better than the other when to my eye it should not be so? (See the post I left Carson below).
I'm not doubting the results. I just don't believe I should accept every tool I use as a given without any real explanation of how it comes about its results?