How To Use The Power of The 3 BWF to Revolutionize Your Thinking of The Most Valuable Skill in Affil

byColibriBird

311 followers

Updated 2 years ago

Hello, dear WA friends,

I beg your pardon for the delay, which was outside my control. Alas, unforeseen commitments in my public sector work have prevented me from fulfilling my obligation to publish the post at the appointed time.

Let me remind you of the three driving forces that can lead to success in the competitive online business world and boost your sales: "The 3 Big Why Formula."

1. Your Entrepreneurial Passion - What motivated you to start your business, and what keeps you going despite the obstacles you face? : this is your first "Big Why."
2. Your Prospect's Motivation or Personal Gain - Your prospects are drawn to your product because they believe it will benefit them somehow: this is your second "Big Why."
3. Your Product's Purpose - Your product was created to solve a problem for your customer: This is your third "Big Why."

In our previous conversation, we delved into the first secret that drives sales: your entrepreneurial passion. Now, let's take a closer look at the second secret.

Understanding Your Prospect's Big WHY

When selling our product, we need to understand our prospects and what they truly desire. People are tired of hearing the same old sales pitches, overstatements, and false promises that make them distrustful of advertising. They need a solid reason to part with their hard-earned money.

But we don't have to pretend to be someone we're not to make a sale. The key is to comprehend what our prospect desires. And the truth is, people love to buy stuff! The challenge is knowing how to charm them and overcome their skepticism and reluctance.

There are many reasons why people buy things, such as :

1. Need or want to fulfill. For example, people purchase goods they need, like food and clothing, or items they want, like luxury goods.
2. Problem to solve: Customers purchase products that solve specific issues, like relieving pain or fixing broken items.
3. Convenience: Products that are easy to use, such as pre-packaged foods or online shopping, are often popular with consumers.
4. Social validation or status: Some individuals may buy certain products to display their social status, such as high-end luxury goods, or to fit in with a specific social group, such as by purchasing certain brands.
5. Emotional reasons: People may purchase products to cope with stress or boredom or celebrate special events.

These are some primary reasons people buy products, but these can be intricate and vary from person to person.

The art of persuasion involves thoroughly understanding these fundamental reasons and adjusting our message to align with our prospects' pressing wants and needs while alleviating their fears, reluctance, and skepticism.

The key to effectively understanding and identifying why people might buy our product is to adjust our perception and listen carefully to our prospects. It requires putting on our "Pro Goggles," the Six Human Needs defined by Tony Robbins. The Pro Goggles will enable us to adjust our perception, think creatively, listen attentively, observe, identify, and quickly understand our prospect's finest desires and concerns.

Now that we are all set, hold on tight! Are we curious why people are willing to part with their hard-earned money for products and services?"

Let's share what I've discovered through the Six Human Needs Pro Goggles. These needs are the driving force that propels individuals to purchase goods and services and navigate them toward a life filled with comfort, excitement, and Personal Growth. So, let's embark on a journey of exploration, shall we?

First and foremost, people yearn for Certainty. They desire stability, comfort, and security, so they may invest in a home security system or opt for well-known household brands that offer durability and reliability. Insurance also provides a safety net against unforeseen financial setbacks.

Variety is the spice of life, and people crave new experiences to break free from the mundane. They seek out products and services that offer excitement, diversity, and unique experiences, such as booking a vacation package to a new destination, attending a music festival with a broad range of artists, or trying out a new restaurant with exotic cuisine.

Significance is another essential human need. People want to feel important and unique, which drives them to invest in high-end fashion accessories, luxury cars, or professional development courses to enhance their status and self-esteem.

Love and Connection are vital for human well-being. We seek products and services that bring people together, strengthen relationships, and create positive memories. These needs could include purchasing a romantic getaway, tickets to a concert with friends, or a cooking class with family.

Lastly, Personal Growth is a fundamental human need. People want to expand their knowledge, skills, and abilities to achieve their full potential. They invest in gym memberships, self-help books, or language courses to improve their physical, mental, and emotional well-being.

In conclusion, the Six Human Needs Pro Goggles have revealed the primary reasons people spend their hard-earned money on products and services. By understanding and catering to these fundamental needs, businesses can better serve their customers and build lasting relationships.

Well, dear WA friends, it's time to say goodbye. But there's still a third secret to discuss, so stay tuned for the next episode.

Have a Joyful time !