How To Use The Power of The 3 BIG WHYs to Revolutionize Your Thinking about One of The Most Valuable

byColibriBird

311 followers

Updated 1 year ago

Dear WA friends, are you ready for the Thrilling Adventure? As promised, In this post and the following posts, we will delve into three simple secrets of affiliate marketing known as the "3 BIG WHYs Formula" and learn how to incorporate them to boost sales.

Grasping The 3 BIG WHYs will revolutionize your thinking about one of the most valuable skills in affiliate marketing: Copywriting.

The three "BIG WHY" statements revolve around the Entrepreneur, the Product, and the Prospect :

• The Entrepreneur's Big Why is the Pursuit of Purpose.
• The Product's Big Why is to be a Problem Solver.
• And The Prospect's Big Why is Personal Gain.

Understanding these three fundamental perspectives is like holding the key to unlocking the secret of success.

Think of it as the three sides of a Pyramid Prism. They make up the Three Fundamental Perspectives of the Magic of the Sale.

Let's dive a little deeper, shall we?

I've got a proposal that'll help us gain a deeper understanding of the first of the 3 Big "WHYs."

You see, I don't want to skim the surface simply. There's too much valuable information that could get lost in the process. I suggest giving each of those big "WHYs" the attention they deserve and dedicating a whole post to each. So, we'll delve into the following two "BIG WHYs" with the same level of care next Monday and Wednesday; sound good?"

1. The Entrepreneur's BIG WHY: Your Path to Discover Your Driving Force, Your Meaning and Purpose

Dear WA friends. Have you ever found yourself asking questions like:

• Why did my email go unopened?
• Why didn't my post get read?
• How can I find better customers?
• Why do I have so many customers who can't afford to buy?
• What did I do wrong in my writing?
• Why do some entrepreneurs succeed while others struggle?

If these questions sound familiar, you're not alone. Many new and experienced entrepreneurs have grappled with these same questions at some point. However, be cautious of falling into the trap of asking "premature questions" or simply "bad questions." While these questions may seem valid initially, they are not the most crucial ones to focus on.

Copywriting legends such as Eugene Schwartz, David Ogilvy, and Dan Kennedy have all shared a common truth - those struggling with selling simply don't understand their motivations and purposes. They waste their time asking the wrong questions, focusing on what their customers want too soon, or putting effort where it's not needed; This leads to frustration and disappointment.

Fear not, as you can avoid this pitfall by embracing "The Pursuit of Purpose" as the Entrepreneur's BIG WHY.

The issue with misguided inquiries is that they can shape our understanding of reality and ourselves. If the questions we ask are flawed or based on incorrect assumptions, the answers we receive can be misleading and steer us away from the truth.

It's essential to be mindful of the questions we ask ourselves and ensure that our personal biases do not influence them. Asking questions that challenge our preconceptions and encourage introspection can be the first step towards becoming a successful copywriter who sells effectively.

We can take the first step towards becoming successful copywriters and sellers by asking questions that challenge our biases and encourage introspection. By focusing on the Entrepreneur's BIG WHY - the Value You Bring, Your Underlying Motives, and the Needs of Your Audience - you can create content and messages that resonate with your target audience and drive sales.

So, let's pay close attention to the words we use and the questions we ask ourselves. By avoiding misguided inquiry and staying rooted in the purest, most helpful information, we can ensure that our writing is compelling, persuasive, and emotionally connected with our audience. That's the key to driving sales and unlocking the power of the Entrepreneur's BIG WHY."

Now here's what we need to know if you want to take your game to the next level: a list of some thought-provoking questions to help us on this journey of self-discovery:

1. Why do you wake up each day eager to sell? What fuels the fire within you to succeed?
2. What makes you believe in the products or services you're offering? How does this impact the way you pitch to your potential customers?
3. Why is making a difference for your customers significant to you? How do you ensure you live up to this goal in your sales approach?
4. What led you to set the sales goals you have? How do they align with your values and purpose as a seller?
5. Why is continuing to learn and grow as a seller vital to you? How do you achieve this while staying true to your motivations and values?

By taking the time to reflect and understand your first "BIG WHY", you'll have a powerful tool as a copywriter. You'll have a clearer perspective, allowing you to understand your audience's needs and desires better.

Think of it as the fuel that powers your entrepreneurial engine. Whether it's your family, your passion, or the desire to solve a problem in the market, understanding your "BIG WHY" is what motivates you to sell.

For example, take someone passionate about health and wellness. Its "BIG WHY" might be to help people live healthier lives through their products. This drive can shape their sales message in a way that truly resonates with their audience. They'll create copy that inspires action by highlighting the benefits of their products and how they can make a difference in people's lives.

But you may wonder, how do I uncover my own "BIG WHY"? That's where a bit of introspection comes in. Take some time to think about why you're selling, what drives you, what you believe in, and what you want to achieve. Once you have a solid understanding, you can use your "BIG WHY" to craft a sales message that speaks to your target audience in a way that resonates with them.

Focusing on your "BIG WHY" when writing practical and ethical copy is critical. When you understand what drives you, you'll better understand your customer's needs, allowing you to create a copy that addresses their needs honestly and meaningfully.

So there you have it, a first step in the roadmap to success as an entrepreneur. Embrace your unique "First BIG WHY" and let it shine in your sales message.

Until our next meeting, take care dear friends

Abou Haji