Picking up right where we left off last week, we are now ready to APPLY our Template Kit and start LIVE EDITING our site! Let's show you how to apply any FREE template kit of your choosing and then get your MENUS ready for navigation! Your site comes to life in this class!

Applying our Template Kit & Setting a Header & Footer!

We've traveled a LOOONG road together over this 8-part series. Let's take some time to look back on last week's case study (community-selected brand), revisit "This Brand vs. That Brand" from Class #2 with everything we've learned over the past several weeks, and **really** drive home all of the tools, lessons, and strategies you've acquired over the course of this series so that applying them is practically second nature to you from now on.

Bringing It All Together: How to Consistently Build Compelling, Effective Brands That Last

It's what we've built up to over the previous six lessons! The WA community will determine which brand we build together, and I'll apply all lessons from this series over-the-shoulder in real time. You'll leave CRYSTAL clear on how everything comes together to create a powerful, effective brand that dramatically boosts your chances of success.

Building Our Hypothetical Brand Together Over-the-Shoulder

Aesthetics are a small but VERY important element when building a clear, cohesive, effective brand. In this class I'll walk you through simple tools and rules that'll make even the most "artistically challenged" student comfortable & confident in their brand's design aesthetics.

Crafting a Beautiful, Credible, and Effective Brand Aesthetic (i.e. Design)

Once you've developed your brand voice & personality, you're ready to supercharge all of your business's messaging to an entirely new level. In this class, we'll build on everything we've learned up to this point and all of the decisions you've made for your own business to efficiently and consistently create powerful messaging that will cut through any competitor that's targeting the same audience as you.

Using Brand Personality & Voice to Elevate ALL of Your Business's Messaging

Brand voice & personality play such an essential role in how well you connect with your target audience, how effectively you can go head-to-head against competitors (and win!), the premium people are willing to pay to do business with your brand, and so much more. This class will walk you step-by-step through multiple approaches for personality and voice, plus examples of how certain personalities combine with various voices (you can mix & match for all kinds of options!).

Developing Your Brand Voice & Personality

Will you fill your (proverbial) rocket ship using rocket fuel, or regular unleaded gasoline that'll make the journey significantly more difficult (if not impossible)? Getting clear on your target audience from the very beginning determines the level of difficulty you'll face as you build your brand & business.

Pinpointing the Perfect Target Audience that Maximizes Your Chances of Success

Real-world examples from various industries that demonstrate how significantly well-executed branding can improve a business's impact, revenue, and overall value. By the end of this class, you'll understand the massive disparity between the value of powerful brands vs. businesses with similar products who haven't been as intentional/successful with branding.

This Brand vs. that Brand

Let's put it all together, checking out the more advanced extras that take your YouTube vids and channel to the next level!

Intros, Overlays, & End Screens to make Your Vids POP!

With your attention already spread so thin, when & why should anyone expend energy building a brand for their website/business? In this class, I'll share exactly what you can expect to accomplish if you focus on become an expert at crafting brands, which will be the focus of this series. CHOOSE OUR BRAND! We'll apply this entire series' training to a brand chosen by the WA community. To suggest a product or service, comment below on this class! The suggestion with the most community votes by class 5 or 6 will be developed together in Class #7.

Why Expend Energy Building a Brand?

As they say, your “brand” is everything. But what defines a brand? When do you actually become a brand that is worth something? How do you achieve that status? It all starts with a branding game plan and an ongoing focus of brand integrity. Sector trust can take years to establish, but a wrong move in terms of your branding can erase a great deal of hard work. In this class we are going to be walking through the branding elements, not just things like logos and visual components of your brand, but also how to establish a brand in your respective niche and build a high level of trust with your audience.

Establishing a Long Term & Authoritative Brand

Let's cover the basic equipment and gear you'll need so you can push out consistent quality videos on a regular basis! Don't worry, even a small space can be your very own make-shift YouTube recording studio!

Turning any Space Into a YouTube Recording Studio

Let's take your YouTube videos to the NEXT LEVEL and structure them so that your audience has the best user experience! This is what leads to conversions!

Taking Your YouTube Videos NEXT LEVEL

Do you need to amp up your Pinterest game? Have you tried the new Idea Pins? Pinterest has introduced a new feature called Idea Pins and it is awesome! It's a way to level your Pinterest game and drive more traffic to your Pinterest profile and website. In this live class, I will walk you through everything you need to know on how to get started with Pinterest Idea Pins and how you can leverage this for amazing growth.

Pinterest Idea Pin Domination

What does a long term brand look like and how do you even consider the long term nature of a brand when starting your business? The reality is that establishing your brand takes time, but the solid footing for your brand is going to be created within the first year of your business. In this class I am going to be walking you through a typical brand lifecycle, how to sustain and maintain your brand, and how to avoid having any negativity surrounding your brand (and what do if that does happen). Your brand is your business and if you understand the best approach to brand longevity you are naturally going to be creating a longer term business.

Establishing Yourself as a Long Term Brand Authority

Choosing a brand can feel like a complex process when you are starting your business. The reality is that you have to "live" with your brand for many years to come. In this class I am going to be walking you through a process that ANYONE can leverage to choose a brand you will love, starting with a domain. Your domain can and will become a critical element of your long term success and it can be a subtle driving force of your passion. Choose wisely!

Deciding On Your Brand, Your Domain.

A logo defines your brand. Look at all the most successful brands out there like Nike, Apple, or Mercedes, you immediately recognize their logs when you see them. As a new business though, where do you start with your logo? How do you choose a design, where do you build your logo, and what colour schemes should you use? In this class I am going to be walking you through the process of designing a brand, building your logo from a concept, and then establishing an overall "business wide" branding approach based on your them. Let's get your logo rolling!

Designing a Quality Logo & Branding Images

When you build a website, you build a brand. When you have a brand, you need to build out your business in a way that nurtures the initial development and growth of that brand. This is what leads to sustainability.

Introduction to Online Business Branding

In this awesome class, you will learn how to build an awesome looking posts using only the block editor that will keep your readers on the page for increased ranking and conversions!

How to Build Rad Looking Posts Using the Block Editor

Have you ever seen a brand on Instagram? Building a social brand is very important as it builds trust and authority. With the surge of Instagram coming to the forefront of social, building a brand on Instagram is more important than ever. In this live class, you will learn how to build an awesome brand on Instagram and how to explode your audience.

Amplifying the Direction of Your Instagram Brand

Who are you and how do you represent your online brand? Your about page is much more important than you may think as it can help gain trust with your audience and so much more! In this live training, you will learn the insider secrets to an effect about page which will help with conversions! DO NOT MISS THIS IMPORTANT LIVE TRAINING!

Build a Convincing About Page

Every successful business starts with an idea. Fortunately for all of us, the Internet represents a platform where we can literally take ANY idea and create a thriving business out of it. The most imminent focus when starting out is establishing your brand and this starts with your domain and a &ldquo;design&rdquo; for your business. This live class is going to cover the most critical elements of an &ldquo;early brand&rdquo; and it is going to allow you to speed up your authoritative positioning within your niche by many weeks, if not months.

Brand - Establishing an Incredible Brand From Day 1

How do you become an authority, and respected/trusted source of information in your niche? The reality of this is that it is not all that complex as there are some key and critical characteristics to an authority blogger, there are ways in which they research and create content, and there are subtle habits that you can implement to build an authority website with more efficiency. Become an authority, and you will have a long term and very successful journey within the online world.

Advancing Your Authority in ANY Niche

Trust is not given, it has to be earned. Within the online world where your interaction is digital, how you interact and engage with your audience will determine how quickly trust is built and how sustainable it is over the long term. We are going to be walking you through the elements of trust, how to achieve it, and how to sustain it. At surface level, this may seem like not a big deal when in fact, it is a huge metric to conversions. Do not miss this very important live training class!

Strategies to Build Trust (Getting People to Like You)

What makes your site different than your competition? How do make your site more personal? People make purchasing decisions based on emotional reaction by absorbing information on websites. Join Jay (magistudios) this Friday July 1st (5pm Pacific) where he will walk you through the needed strategies to Humanize Your Brand. Please ensure your time zone is set correctly here at WA.

Humanizing Your Brand

Having a Brand for your online business gives you a huge advantage over your competitors who don&rsquo;t have any branding. It doesn&rsquo;t matter if you have a small affiliate site, branding will earn you more trust with your traffic which leads to an increase in sales. Join Jay this Friday May 13th (5PM Pacific) where he will walk you though everything you need to know about Branding.