Once you've developed your brand voice & personality, you're ready to supercharge all of your business's messaging to an entirely new level.

In this class, we'll build on everything we've learned up to this point and all of the decisions you've made for your own business to efficiently and consistently create powerful messaging that will cut through any competitor that's targeting the same audience as you.

Using Brand Personality & Voice to Elevate ALL of Your Business's Messaging

Understanding the competitive advantage created by brand-driven messaging. 

Defining elements of your brand that will effortlessly integrate personality & voice into all your messaging.

Defining a powerful brand mission that will resonate with your target audience.

Defining the differentiating qualities of your brand vs. competitors.

Brainstorming a concise tagline that allows you to quickly connect with your target audience.

Live Q&A with Ian.

This final lesson will cover how to start your new position and accelerate your career growth. You'll learn about strategies for onboarding, building relationships with your coworkers, and advancing your skills and responsibilities over time. You'll also get tips on how to stay motivated and focused on your long-term career goals.

In this lesson, you'll learn how to prepare for interviews, navigate communications with potential employers, and negotiate your salary. You'll get tips on how to answer common interview questions, make a good impression, and negotiate a fair salary and benefits package.

This lesson will teach you how to survive and thrive through the application process, from submitting your resume to getting invited for an interview. You'll learn about common application pitfalls and how to avoid them, as well as strategies for following up with employers and staying organized throughout the process.