It's what we've built up to over the previous six lessons!

The WA community will determine which brand we build together, and I'll apply all lessons from this series over-the-shoulder in real time. You'll leave CRYSTAL clear on how everything comes together to create a powerful, effective brand that dramatically boosts your chances of success.

Building Our Hypothetical Brand Together Over-the-Shoulder

Revealing the product or service that the WA community voted for.

Over-the-shoulder guidance for defining a strong target audience for our brand.

Defining our brand voice & personality together.

Examples of clear & compelling brand messaging, stemming from the brand voice & personality.

A walkthrough of the brand aesthetics created following the tools & lessons shared in Class #6.

Live Q&A with Ian.

This final lesson will cover how to start your new position and accelerate your career growth. You'll learn about strategies for onboarding, building relationships with your coworkers, and advancing your skills and responsibilities over time. You'll also get tips on how to stay motivated and focused on your long-term career goals.

In this lesson, you'll learn how to prepare for interviews, navigate communications with potential employers, and negotiate your salary. You'll get tips on how to answer common interview questions, make a good impression, and negotiate a fair salary and benefits package.

This lesson will teach you how to survive and thrive through the application process, from submitting your resume to getting invited for an interview. You'll learn about common application pitfalls and how to avoid them, as well as strategies for following up with employers and staying organized throughout the process.