Aesthetics are a small but VERY important element when building a clear, cohesive, effective brand. 

In this class I'll walk you through simple tools and rules that'll make even the most "artistically challenged" student comfortable & confident in their brand's design aesthetics.

Crafting a Beautiful, Credible, and Effective Brand Aesthetic (i.e. Design)

How color theory makes crafting a beautiful brand palette **incredibly** straightforward.

What makes a great brand font, and how to find royalty-free options.

How a style tile helps you "cheat" when attempting to keep all aesthetics "on-brand".

Tips & tricks for creating a powerful brand identity (logo, color palette, etc.) on even the tightest budget.

How to create & correctly use a brand book.

Live Q&A with Ian.

This final lesson will cover how to start your new position and accelerate your career growth. You'll learn about strategies for onboarding, building relationships with your coworkers, and advancing your skills and responsibilities over time. You'll also get tips on how to stay motivated and focused on your long-term career goals.

In this lesson, you'll learn how to prepare for interviews, navigate communications with potential employers, and negotiate your salary. You'll get tips on how to answer common interview questions, make a good impression, and negotiate a fair salary and benefits package.

This lesson will teach you how to survive and thrive through the application process, from submitting your resume to getting invited for an interview. You'll learn about common application pitfalls and how to avoid them, as well as strategies for following up with employers and staying organized throughout the process.