2017
Fully Developing Your Social Media Marketing Strategy
Let's bring it all full circle! In this class, you'll put it all together to develop your own successful social media marketing strategy. We'll cover the basics of strategy development, setting goals and objectives, developing your content plan, creating a measurement framework and using the AI tools available to make this efficient! You'll understand how to use analytics to inform your decisions, and how to create your own successful plan for ongoing optimization! Let's do this!
Utilizing the Latest Trends on Social Media to Reach Your Audience
To be effective with your social media marketing you have to stay up to date with the latest trends! I'll show you the importance of keeping up with industry news and how to use those insights to identify emerging trends! I'll share why it's always important to use a social media platform's latest feature and why it offers massive opportunities to stay ahead of the competition!
Building Your Brand & Managing Relationships on Social Media
It's time to learn how to build and manage relationships on social media. This doesn't mean being everyone's best friend, it simply means understanding the basics of customer service on social media, how to handle negative feedback, and how to build potential relationships with influencers and industry leaders. It's all about using social media as a tool to strengthen customer loyalty and give authority to your brand!
Measuring Your Social Media Success with Analytics
How do you know if your social media marketing efforts are working? We use analytics! In this class, you'll learn how to measure your social media marketing success by tracking the most important key metrics analytics offers. You'll learn how to interpret the analytics data, how to set goals, and develop the right strategies to reach them!
Using AI to Create Compelling Social Media Content
It's time to show you how to use AI to create extremely effective, engaging social media content that your followers will want more and more of! You'll understand the basics of using AI to creating attention-grabbing visuals, writing compelling copy and captions, and developing content that connects with your target audience!