How Much is Your Blog Worth?
Published on March 24, 2020
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
How much is your blog worth? The simple answer is whatever an interested buyer will pay for it.
Like a home, used car, business, artwork or antique, something can be appraised at a certain value, but that does not guarantee you will get that specific amount when you sell it. You could get more. You might get less.
I've chatted with several people who buy and sell blogs. Normally, the price they get seems to be 18 to 36 times the monthly earnings.
So if your blog is bringing in $1,000 per month in income, a realisic appraised value would be $18,000 to $36,000.
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Of course, there are other variables that can dictate the price:
- Number of interested buyers
- Niche
- Age of website
- Monetization methods
- Site reputation
- Traffic history and sources
- Your level of motivation to sell and the buyer's motivation to buy
The key takeaway of this article is that your blog is an asset, even if it's not making a lot of money. Your blog is a business.
There are many people who like to buy and flip blogs or buy someone else's blog and improve it, so they don't have to start at zero.
Keep that in mind before you ever decide to "shut down" your blog. Your blog is worth something to someone.
Food for thought. What do you think?
DISCLAIMER: Individual results will vary. This is just my opinion based on my experience.
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