How Much is Your Blog Worth?
How much is your blog worth? The simple answer is whatever an interested buyer will pay for it.
Like a home, used car, business, artwork or antique, something can be appraised at a certain value, but that does not guarantee you will get that specific amount when you sell it. You could get more. You might get less.
I've chatted with several people who buy and sell blogs. Normally, the price they get seems to be 18 to 36 times the monthly earnings.
So if your blog is bringing in $1,000 per month in income, a realisic appraised value would be $18,000 to $36,000.
Of course, there are other variables that can dictate the price:
- Number of interested buyers
- Niche
- Age of website
- Monetization methods
- Site reputation
- Traffic history and sources
- Your level of motivation to sell and the buyer's motivation to buy
The key takeaway of this article is that your blog is an asset, even if it's not making a lot of money. Your blog is a business.
There are many people who like to buy and flip blogs or buy someone else's blog and improve it, so they don't have to start at zero.
Keep that in mind before you ever decide to "shut down" your blog. Your blog is worth something to someone.
Food for thought. What do you think?
DISCLAIMER: Individual results will vary. This is just my opinion based on my experience.
Recent Comments
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Interesting point chuck. A person working on a blog for a year and loses interest in it or decided to go a different route would have an opportunity to sell there blog and could use that money to jumpstart their new blog.
Awesome post to get people thinking.
Thanks Chuck
Kevin
I think that for the benefit of doubt, if you are not treating this like a business then why are you here? Even the training that we are doing has to be taken with a business in mind. We are all producing quality content, and that needs to be part of your daily plan. If you don't have a daily checklist then you need to plan one.
Most people don't think of their blog as a business, let alone treat it that way. I'd argue that most people are just starting a blog to make some extra income. That is definitely the employee mindset and almost always leads to failure in business.
Short flips are often a source of profit but fast money is often fast money out. Once you sell your domain you will find new income stops until you build a new site up and since many site sale contracts come with a non compete agreement you will need to research a new niche for a set period of time before you can re-enter that field. If you are not dedicated to that new niche success may be hard to repeat for some time. Be sure selling a site makes sense, that you truly are ready for a reboot or have built the site on the side of your main niche strictly for the intent on selling it.
This is great advice, Chuck. I don't plan to delete any sites. Maybe sell down the road aways, or not.
Have a great week,
Mickey
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Thanks Chuck for sharing. This is for sure something to think about, especially if you are thinking of getting out of the business.
At this point in the game for me this has not even crossed my mind. I sure haven't thought about a blog being an asset.
Great information 👌👍 you have shared here with the community.
Glad to help.