Boosting Facebook Posts.What you can learn about your visitors is priceless!
Low Cost of Boosting a Post
For only $10.00 you can boost a post and reach thousands of visitors. But what is more important Facebook analyzes your visitor profile and tells you priceless information that you can use to refine your target market.
See my example
What did I learn
As you can see from my screen shots I found that:
1- 60 % of visitors were men
2- Most of the clicks ( 29) were clicks on the photo
3- Most of the views 98% were on mobile devices
4- Most of the visitors were from overseas, american viewers less than 2%
Actions taken as the result of this information
A- Added a link to the photo.Now if they click again on the photo they will be directed to my website
B- Need to check my website to make sure that it works well on mobile devices.
C- Most visitors are from overseas especially Middle East. This is a problem since the product I now advertise is sold only in the USA. I need to find an affiliate merchant for this product that has a presence overseas especially in the Middle East.I am guessing that Abu Dabhi and Saudi Arabia visitors have plenty of money so I should advertise a high ticket item.
Conclusion
For a $10 investment I learned a lot on how to refine my target customers.
Recent Comments
5
That's a good bit of information about what you learned. Yes, that is valuable. Thanks for posting.
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Very interesting. Boosting isn't the same as posting an ad? You can't select a demographic, eg to prevent it being 'boosted' to the Middle East? I'm guessing not. But with this info it may be worth considering ads.
Ian
When you are boosting a post you can select the demographics.
I had selected the USA,Europe and the Middle East but did not expect the positive response from the Middle East ,especially Abu Dabhi and Dubai.I want some of that oil money (lol). I need to learn now about ads in Facebook.I am not sure what is the difference between an ad and boosting a post. I do not know what algorithms Facebook use to select the viewers for the promotions.Thank you for your comment.
That's really neat. So you can boost future posts to NOT include the Middle East but also create 'oil-rich' products and send those boosts there! Class! :-)
Do keep us informed how it works out.
Ian