Blog Posts: 55% Of Shoppers Read Reviews Before Buying (KPMG, 2017)

bycariblogger

261 followers

Updated 5 years ago

KPMG (2017) stats show that 55% of shoppers search for reviews before buying

I don't know about you, but I read the Amazon reviews and carefully juggle the pros and cons before making a purchase. In a sense, I haggle before I purchase...lol/

Just last night I found a KPMG (2017) report that revealed to me the importance of using this kind of "haggling" shopper behavior in online business. Shoppers like me want to get the best value for our hard earned dollar. We want to know that the online purchase delivers just what was promised.

According to KPMG (2017) 55% of shoppers do just what I do. They read reviews before purchasing. Less than 30% would do things like visiting the store and talking to friends and family. This facet of shopper behavior is is very important data for content providers like us. This research data shows where we are likely to catch fish when fishing online.

Apologies if I compared shoppers to fishes. Sometimes we could fish all night and catch nothing. This is because our online marketing strategies are not effective.As online marketers, therefore, we need to fish in areas where people are looking for our specific product..

It is my conclusion that reviews are likely to work in any niche based on the results of the KPMG study

All jokes aside, I believe that we should try to incorporate reviews in our content. In fact, most marketers highly recommend reviews as a mean of income generation. I know of marketers who make a lot of money reviewing products.

Strategies for conducting reviews

Some marketers ramp up their reviews by:

• testing out the product.
• interviewing the product owner

Note that this is related to software and other digital products. if you are in this niche, it would be a good idea to ask the vendor for a review copy.

One marketer recommended even taking real pictures of physical products where they are available. The sales person could even be interviewed, using a simple cell phone, based on teh policies of the store.

Making the review more interesting

Reviews could be done by including:

• thorough product descriptions.
• benefits of the product
• pros and cons
• images, demos, videos etc
• testimonials

https://my.wealthyaffiliate.com/training/wa-affiliate-bootcamp-getting-your-business-rolling/creating-thorough-insightful-reviews

Where to promote your reviews

You are sure to find interested people on Facebook and Pinterest and other social media sites. For example, on Facebook, search for groups devoted to the niche that you are in.

Join them, engage .and share relevant content plus your review links (note that FB and Pinterest do not permit direct linking to affiliate products)..

All the best!