You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "make money with affiliate marketing" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Understanding Keywords, the Foundation of Your SEO Success" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold.


Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "helping aspiring affiliate marketers", you might want to start with the search terms:

  • affiliate marketing
  • make money online
  • affiliate marketing programs
  • how to build an internet business
  • etc

Here is an example search that I did using the "affiliate marketing programs" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "list affiliate marketing programs" which doesn't make grammatical sense (it is missing the "of"). I would do another search on this but this time "list of affiliate marketing programs".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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KAmoa Premium
hi Kyle, please do i need to set up my SEO content or write my own content, article or whatever in my website before i can necessarily work to promote WA? or those content automatically will be in my website as i join to promote WA ? I'm more confused here if anyone else can help me understand more
DianeScorpio Premium
Hi - yes, you need to write lots of original articles all focusing on the make money online niche. There is no content on your website, you need to write it yourself.
DValentine Premium
Hi George
OK, you need to write your own content for your website.

You can use your affiliate links (click on the $ sign in the top menu and then click on 'Links and Tracking') anywhere online you want - you don't necessarily have to have a website - just be aware that some websites don't like affiliate links.

SEO will come from you but there are some basic tips in Phase 2 of the Affiliate Bootcamp.

I hope that helps
KAmoa Premium
good helping hand. Thank you.
DValentine Premium
Happy to help George
michaelw777 Premium
I am just going to say first; you should ask both Kyle and Carson.

If you want to ask Kyle directly; click the magnifying glass in the top menu; put Kyle in the search bar; and go from there; and leave a message or question on his page.

I highly recommend you do the same with Carson too; after.

I have been told they can be busy; so it is best to ask both.

Hope this helps and encourages?
mikantristan Premium
I'm currently brainstorming ideas about what kind of website to build for the niche. I'm thinking of "Helping others make money online" as a general direction of my website. I really like the idea and that's what I'm doing as well so I'm sure I am passionate as hell about it.

This will include affiliate programs, digital marketing methods, and many other making money online channels. Am I going in the right direction?
CountessCtry Premium
The Affiliate Bootcamp is the (make money online niche) I want to write lots of content addressing issues in making money. You need to see what type of audience (see resource below) you want to reflect on and resonate with you, may have knowledge with them and can reach out to them through your content. I was recommended to do the whole thing before starting work on my site and to only focus on wanting to do your own niche or the Bootcamp. But as a starter you can opt in to level one. For own I would choose something that resonates with me, could be a hobby, interest, a side hustle, something I know about and can write lots of original content. Anything rings the bell? it is important to know who your target audience is gonna be, who you are writing to and once you figure this out, it becomes easier coming up with a niche. Please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
SimoninAsia Premium Plus
It's a good niche, I enjoy it. It IS super competitive though but I think you have the right passion and ideas to stand out.
breyt-b Premium
I am still new to affiliate marketing. Already have a site that is indexed by google. I am considering to have a another site, but I am concerned I may run out of ideas or posts if I try to have niche that is based on affiliate marketing.

My site I have currently I regularly have something to post. But, affiliate marketing I am still relevantly new. Any ideas or pointers?
CountessCtry Premium
Recommendation is to focus on ONE site, I would carry on with my current site and keeping it updated. One we know what we are doing we can then scale. IMO
Please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
michaelw777 Premium
It is up to you; what I will say; is just do all the training you can. I will say too; if you want to base your Niche on Affiliate Marketing; before doing it; I can suggest this.

Make a search in Google; look up Affiliate Marketing and see what Google has to say.

If this is not what you are asking? My Apologies. But, I suggest you do a search in Google; do some research and see what you come up with for potential Ideas for Posts.

If you have any more questions? Or not satisfied with this? Please ask again? Or wait for Other Members to answer.

Hope this helps and encourages?
TheAbie Premium Plus

As we are here in Bootcamp, it is the make money online niche.

We always recommend starting out with own niche vs the Affiliate Bootcamp (make money online niche) as the latter is a lot harder and more competitive, you would need to write 300 to 400 articles before you are able scratch the surface,

You'd also need to do the whole Bootcamp in its entirety before you can commence with your site.

Recommendation is to focus on ONE niche at a time, even Kyle himself would recommend the same.

To learn more
LeticiaR1 Premium
Hello: I always get excited when new Tech items come onto the market or there is a Buzz floating around :) I am excited about where all this Technology is growing into since I could afford to buy my own phone, TV, Surround sound, Alexa, and the way the internet has changed since I was a little girl. I remember going to elementary on my Dinosaur ( haha Jk ). I do remember there only being 2 desktop computers in the library and they were the big beige ones the screen was blank with 1 blinking line and you had to type a code to do anything. Now we hold a whole computer in our hands. Sorry so long but what can I say? " I Love Electronics" ...... I just don't know what subcatagory I should pick for my Niche ? Any Ideas ?

Thank you in advance,
TheAbie Premium Plus


You keep that in your mind or draft it some place to research it more.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
michaelw777 Premium
Okay, I can make a few suggestions here: Everything Electronics. All Machines you need in your daily life. Everything Electronics that you need. All Electronics that you want. Every piece of machinery you need to run your daily life. All Machines that you want.

Hope these help for suggestions? I am not sure how good they are? But, I hope at least they get you in the right direction.

Hope this did help and encourage?
VitaliyG Premium Plus
Hi Leticia, I left you a comment on your WA profile with an answer to this :)
CHind Premium
Hi, guys my name is craig I have been part of wealthy affiliate for around a month or so and I have been going down a more product affiliate routeD

Don't get me wrong I'm enjoying it but I really want to help people achieve the same as I am striving to achieve, and I believe that giving people the opportunity to join this awesome family is the most help anyone needs,

So I am going to set myself a goal of 200, sign-ups in 1 year, It's a bit ambitious, but I believe Its achievable with the help of this amazing community.

Happiness and joy to you all
CountessCtry Premium
Craig please to meet you, that's really a great goal, please reach out if you need help or a hand.
Wishing you well, continued success and a terrific day.
michaelw777 Premium
I am just going to say this; to encourage you: Other Members please don't take Offense.

Click the magnifying glass in the top right menu; in the search bar; put in Success Stories; and go from there.

After; do a new search just as I explained; but this time; put in How To Succeed.

Don't take too much time on them. If you are still doing the training? Don't ignore the training.

But, I hope these help and encourage?
CountessCtry Premium
Hope all figured out, please let me know.
Wishing you well and a terrific day.
davehayes Premium
Good advice, and something I didn't know but will check out