You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "make money with affiliate marketing" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Understanding Keywords, the Foundation of Your SEO Success" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold.

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "helping aspiring affiliate marketers", you might want to start with the search terms:

  • affiliate marketing
  • make money online
  • affiliate marketing programs
  • how to build an internet business
  • etc

Here is an example search that I did using the "affiliate marketing programs" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "list affiliate marketing programs" which doesn't make grammatical sense (it is missing the "of"). I would do another search on this but this time "list of affiliate marketing programs".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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I am a bit indecisive on my niche, I run a couple of affiliates from Cryptocurrency to medical supplies and children's educational toys. I am also busy with an online adult shop which hasn't really got off the ground yet, but because my girlfriend is an exotic dancer, I have plenty of contacts in the adult market. Would that be a good niche to start with as I know its not easy to market and I'm honestly not sure how to go about it. I am affiliated to Matilda's and Lovesense at the moment.
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DianeScorpio Premium
Hi - first of all, you are currently in the Boot Camp training. This is for people who want their website to be based on the make money online niche and promoting WA. For all other niches, click the link below.

As regards an adult website, there are some restrictions here. There must be no nudity or pornographic material. Sex toys etc are ok as long as the images are not explicit.
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Warren-W Premium
Hi Diane, just a stupid question LOL.

How do you know who is in the BootCamp and who is in the OEC?

Is this a feature only available to Ambassadors?

Just curious haha
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DianeScorpio Premium
Hi - scroll to the top of the lesson - Boot Camp in big letters is kind of a giveaway lol.
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Warren-W Premium
Yeah, that makes sense. Well done detective Diane. I haven't thought about that haha. Thanks
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Hi There,
Yes I am aware of that, I am definitely going the WA route first as I think it is a strong start in AM. But I want to do this for the future and I needed some advice on it.
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DianeScorpio Premium
Hi - so, you have chosen to remain in the Boot Camp training and will be using make money online as your niche. This is very competitive, and you may potentially have to write hundreds of articles on the subject before you see any great success.

Unless you are genuinely interested in it, you may struggle to keep coming up with different topics to write about 2 or 3 times per week for years to come.
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Hi Diane,
Ok so do you suggest I rather do my own niche? I can do that too as I have a couple of affiliates I am with, just need to learn how to make them work for me. Bootcamp was just one of the ways, I can continue with my own if you think its better to do. How then do I get out of bootcamp?
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DianeScorpio Premium
Hi - well, it's entirely your choice, of course. I just wanted you to be aware that it takes a huge amount of effort to be successful in the Boot Camp. In fact, you may be interested to know that the most successful female member here (littlemama) didn't really start making a lot of money until she had written over 400 posts!

Here is the link to the other training course.
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Thank you so much for the advice, I am a paramedic, so this is like a side income that I'm doing, so its possibly going to be better to have a look at one of my own niches. any advice on a cryotcurrency platform niche?
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DianeScorpio Premium
Hi - if crypto is a subject you have knowledge and experience of, and would enjoy writing about, then yes, it would be a popular niche.
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ChrisJayyy Premium
I would like to see these accomplishments written and included in the Online Entrepreneur Certification Lessons so that newcomers can see timeframes and get inspired to keep on with the lessons...dont like them (the timeframes given) only appearing in Affiliate bootcamp because when your just starting out a lot of new people might get turned off by the depth of the lessons here and the hard work involved to fully understand it....so they need to be also included in Online Certification Lessons.
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Kyle Premium Plus
Everybody earns money at a different rate, so it really depends on the person. I have actually created a discussion on this that will put things into perspective for you here: Have a read of that, I know it will give you a lot of insight into this exact topic. ;)

The first month is typically your foundation building stage. In order to build a website that earns you consistent revenue, you need this foundation. After this, you are going to start seeing traffic and as you build this out, there are many different ways in which you can generate revenue.

Personally it took me into my 3rd month of busting my butt to make my first dollar online, by month 6 though I was making consistent income and by the year mark, I was almost full time.

But guess what would have happened if I quit during those first two "trying" months. I would not be where I am at today. Just wanted to put things into perspective for you.

I am in this journey with you, so is the community here at WA. If you want to jump in, work hard, take action, and persist. Amazing things can and will happen!
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APires Premium
I know it's mention the SEO setup is not rock science. But the training video is way different then the general settings in the All in One SEO tab. You have to go through a setup Wizard; which I know I did incorrect. If anyone can provide help can you let me know?

Thanks in advance
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Kyle Premium Plus
Here is the updated training that will walk you through this set-up.
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BlakSigne Premium
A picture is just a figment of ones imagination! There are endless possibilities as long as you follow just three simple rules.
1. You make just one person believe your vision, there are endless possibilities!
2. Remember success is not measured by work ethic or dollar amount! You can't put a price on motivation, dedication, & education.
3. Never accept Failure
Always Strive for Success!

📉Progress is a Process📈
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AnthonyJV Premium Plus
I really like what you had to say in this comment. I agree whole heartedly and look forward to working alongside you in the future to come.
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APires Premium
Well said
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Lordsman Premium
Trying to set up my SEO I get a Wordpress Setup Wizard and cannot get the settings page on the video. It is way more complicated than the video and I am afraid to do anything on it. Please help I really don't know what to do. How do I get past Setup Wizard and back to settings page in the video?
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nabboo Premium
The interface has changed. Try this link..
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Lordsman Premium
Thanks Naboo. I'm on it.
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