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INSIGHTS3 MIN READ

Sweet product discount for typographical errors!

BrightSales

Published on December 14, 2021

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Hello business friends,
How is everyone doing? I'd like to share something with you to show how important it is to write legibly. When you're writing a blog, it's always good to check for typographical errors whether it's a W.A. blog or your website blog, or even if you have an online business.


Allow me to share!

A few weeks ago, I was browsing an online company that sells supplements. The company was not offering any discount on the supplement I needed at that moment. So, as I was browsing around, I found two typos. One was in the "Call To Action(CTA)" line and the other was in another paragraph.

Having no way to get a discount, I thought of connecting with the customer service chatbox. I told the person there that this site doesn't look professional. It has typo errors and I pointed to the area. The person said to me, "Let me take a look".

I've waited for almost a minute. The person said, "I see sir." The person then asked, "are you planning to buy anything today"?. I replied, yes. The person then said, "use this link when making a purchase". It was not specific as to a discount or anything else for that matter.

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I proceeded to add the products to my cart using the given link. I made a three months supply order which was supposed to be for $105.00 with S&H but came out to be for 49.99. That was more than satisfying. It was a happy moment. So, I made another order which was a total of 6 months supply for only $99.99.

I considered it a "special offer" for correcting typographical errors!

The whole point here is that your business should look professional. For that person to give me a steep discount on a product that was worth 200 plus dollars for only $99.99, showed that it was taken seriously. The person did not hesitate to keep a customer happy, thus building a great relationship.


Another quick story:

There was a local news blogger that wrote an article. I saw that it was poorly written and I had contacted the person through the email about it. I told the person that the blog was poorly written with typographical errors. The person wrote back with a "thank you" and said that "it will be corrected right away". It was done within 20 minutes. Knowing that the blog was getting attention and traffic, the person didn't want to look unprofessional.

What are your thoughts on this? Are you making sure that your blogs are legible for your readers/visitors? Do you just write or do you write with professional standards?

Thanks for reading.--John

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