Facebook pixels and Boosts
I'm still learning the basics and still find myself a bit boggled at times. Lately, I've been exploring Facebook Boosts.
It's a fairly inexpensive way to get some traffic to your site and easy to setup. You can target ages, genders, geographies and interests. It will track likes and visits, or focus on getting links inside the post clicked.
I've just been dabbling. $5 here, $10 there sort of thing. Yesterday, FB interrupted me with a warning that I had not installed a FB pixel on my site. This is one of those typical events that usually trips a fuse in my head. The reason: I'm just not techy and hate the idea of messing around with code in any way.
I'm not sure I really needed to do the pixel add. But I did. The instructions were typically complex and assumed the reader was comfortable messing with code.
I gave up and installed the FB approved plug in on my site for adding the pixel. I copied the code for the pixel at FB ad manager site. Then manually pasted it into specific posts. My posts now include a box to check for inputting the FB pixel and a box to paste the code into.
If anyone with greater experience has thoughts on FB boosts and the pixel, I'd liove to hear your POV.