Why You Should Pay Heed to "one of your pages is trending." in Google Search Console

byBrendaMZ

7.4K followers

Updated 2 months ago

(cover image: a person on a laptop checking their website traffic inside Google Search Console)

Hi Everyone!

This morning, I received a notification from Google Search Console in my email. I white it out due to privacy. A trending page will show you the number of clicks and how the percentage of your traffic increases. There will be a list. These are reasons why some of your posts may be trending. At the bottom, a blue button will say, "See my page stats." If you click that, it will show you which pages are trending.

Here is a screenshot of what that looks like. Sorry for the white-out, guys, but I am not ready to publicly show my website. It is still a work in progress.

Google Search Console email screenshot:

As you can see, these are the two reasons my traffic has increased.

First, I found questions about a topic on Reddit and Quora. I wrote the question, and then I went deeper in my article about it. As you can see, I used trending topics, which is encouraging because it tells me I am on the right track.

Second, I revised some old posts. Instead of having three with a similar topic, I created those three articles into one, and now it's indexed. That one post is also trending, according to the page stats.

Third, I created a brand new home page, another reason for the spike in traffic. My website was broken for a while. I spent a few weeks fixing it, and it's all working great. There's a new static home page and new question articles where I went deeper in my writing. I have gained one email subscriber so far. I am sure they came from Pinterest.

My posts weren't going anywhere initially because I didn't do what I should have done. Partha already told us what happened after Google Core and spam updates and his prediction for user-generated content (USG)

See this post if you missed it;

https://my.wealthyaffiliate.com/brendamz/blog/why-you-should-steal-user-generated-content-from-social-media-for-your-website-blog-in-your-niche

My GSC traffic was at the bottom from January until June. It started to go back up, and then it went down again.

It wasn't until I read some of ParthaB's old posts here that I revived my thinking and changed my blog post ideas into USG, created questions, and went deeper into my post about that one topic.

Here is a screenshot from June to July.

Google Search Console traffic.

You see, changing my posts to "trending topics" that people are talking about encourages a slight organic traffic spike.

Folks, I am telling you, "It works if you work it." It is as simple as that. If your posts aren't getting any traffic, pivot, change the idea of your topic, and look at what is trending, especially on Reddit and Quora; you're sitting on a gold mine.

Some questions there never got answers, so it's your opportunity to write and go deeper, as Adam Enfory teaches in his YouTube content.

Here is a tip from me: Read some of ParthaB's articles about Quora. Even though he's not here, his articles are still relevant for many of us to read, re-read, pivot, and learn from.

My goal this week is to post on Medium and LinkedIn Articles, write more questions, and scour for more trending topics related to the niche.

Pay heed to trending topics. As Google Search Console shows, they can elevate your website's traffic spike.

Get to work, go and get 'em! Happy Sunday!

-BrendaMZ

PS: Have you noticed a spike in your traffic after all these Google Core, spam, and June updates? We have another Google update coming up soon. Just keep pivoting and find ways to generate UGC-go for it!