Why You Should Boost Your Income As An Affiliate Marketer with CPA Networks

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Hi, Wealthy Affiliate!

I want to share a topic I have known about for a while. I noticed that cost per action or acquisition (CPA) is rarely mentioned as another way for affiliate marketers to earn money online. As you know, affiliate marketing offers many ways to make money online.

I do know some WA members were using this CPA. I have not seen much discussion about this. As always, there are some pros and cons regarding utilizing this business model. It's not something you should ignore. I used some of those CPAs in the mortgage and insurance business. I made some money on the side just by having customers sign up for a lead form (with my affiliate ID attached), and then the company took care of it, and I got paid for the lead.

Let's look at CPA networks and discover why this untapped opportunity could be a game-changer for you. I will share the benefits of CPA marketing and how it works and provide valuable tips on choosing the right network for maximizing your earnings.

Why Using a CPA Network Is a Smart Choice for Affiliate Marketers

Are you an affiliate marketer looking to boost your income and expand your earning potential? If so, using a CPA network could be smart for you.

CPA networks offer a wide range of benefits that can help take your affiliate marketing game to the next level. By partnering with a CPA network, you can access various offers from various advertisers. This means more opportunities to monetize your traffic and increase your earnings.

There are three benefits why using a CPA network is a better option:

  1. Diverse Selection of Offers: CPA networks offer a wide range of diverse offers from various advertisers, allowing for experimentation to find the most successful offers for your specific niche and audience. This can result in unique selling points and increased commissions.
  2. Reliable Payment Structure: When your referral completes a specific action, like filling out a form or making a purchase, you get paid through the cost-per-action (CPA) payment structure. This ensures you are paid for every successful conversion made through your referral. Unlike other payment structures, such as cost-per-click (CPC) or cost-per-sale (CPS), CPA helps you track your earnings and plan marketing strategies effectively.
  3. Faster Payment System: Some CPA networks provide weekly or bi-weekly payments, giving you faster access to your money. If you use a CPA network, you can choose offers that align with your audience and optimize your campaigns based on performance data provided by the network. You can work with a CPA network for more flexibility and control.

CPA networks offer dedicated support and resources, along with affiliate managers to help you succeed in affiliate marketing. They provide tracking tools and expert advice to empower affiliates, open new revenue streams, and drive financial success in digital marketing.

What is CPA Affiliate Marketing, and How Does It Work?

Affiliate marketing is performance-based. Affiliates promote products and earn a commission for successful sales or conversions. CPA offers more flexibility by rewarding various actions, leading to higher payouts and more opportunities to monetize traffic..

Let's break it down for you.

CPA stands for Cost Per Action. Advertisers pay affiliates a commission for specific actions the audience takes. These actions could include signing up for a trial, filling out a form, or purchasing a service like insurance, mortgage, or credit repair, among others.

So, how does CPA affiliate marketing work? Consider joining MaxBounty, a CPA network, through OfferVault if you work in finance and are interested in promoting a credit repair service. After getting approved, you can earn $138 for each successful lead by referring clients to a credit repair company. The potential earnings from CPAs can be higher than those of physical products, with some industries offering commissions as high as 20%.

In CPA affiliate marketing, advertisers set specific actions they are willing to pay, such as lead generation or sales. Affiliates must drive these actions to earn commissions. This means that affiliates must carefully select offers that align with their audience's interests and have a higher chance of converting.

Affiliates can find CPA offers through affiliate networks, which act as intermediaries between advertisers and affiliates. As an affiliate marketer in a CPA network, your job is to promote offers from advertisers and drive traffic to those offers. When someone from your audience completes the desired action, you earn a commission.

Tips and Strategies for How to Choosing the Right CPA Network

Several key factors must be considered when choosing the right CPA network for an affiliate marketer.

  • CPA's Network Reputation and Track Record: Consider the reputation and track record of the CPA network. Look for networks with a strong industry reputation and a proven track record of success with affiliates. Research by reading reviews, seeking recommendations, and checking the network's website and social media presence.
  • Types of Offers: Consider the types of offers available on the network. Choose a network that aligns with your niche and target audience. For example, if you are in the health and wellness niche, look for CPA networks that offer health-related offers.
  • Their Payout Structure: When choosing a CPA network, consider both the payouts and the quality of leads. Some networks with higher payouts may have lower conversion rates, which might be less profitable in the long run.
  • Payment Terms and Conditions: It's important to clarify payment terms before joining a CPA network. Some networks may pay weekly or bi-weekly, while others may have longer payment intervals. Transparency is necessary for building a successful partnership as an affiliate marketer.
Final Thoughts

Boosting your income as an affiliate marketer through CPA networks is an intelligent choice that should not be ignored. The potential to earn more money and diversify your revenue streams makes it a lucrative option for those seeking to maximize their earnings in digital marketing.

Researching and comparing different networks based on payout rates, payment terms, available offers, and overall reputation is vital. Implementing effective strategies and staying updated with industry trends can help you succeed in this competitive field. Tapping into the opportunities provided by CPA networks can truly take your affiliate marketing business to the next level.


PS: Have any of you experienced trying CPA during your time here in WA?

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Recent Comments


working easily and harder to get there, Thanks for post or blog,


Sure, Coltida! 😀 no worries!

I have not had any experience since being with WA. In fact, I hadn’t really thought about this type of Network, but you’ve laid it out very well. It certainly something to review and think about. Thanks for this detailed post.

Hi Jim, it's what I thought. Not many people know about this type of affiliate marketing. Yes for sure its something to think about.

Thanks again for the information.

Sure thing.

Interesting information on CPA. I didn't know that was a thing. But now I will have to check it out. Thanks for the insights.


Yeah, it existed long before and after I joined WA. I should have continued with the CPA because it pays better. It just takes more work. Back then, it was easy to get traffic from Google. Not anymore. Ranking on page 1 is now impossible unless you have DA over 90 or above and tons of backlinks. None of my posts are ranking; they all got pushed down after the March core update. Sure, they are getting indexed, but they are nowhere to be found. It's unlikely that my site will ever recover from this. It's terrible to see what is on page 1 in Google; you can't find a thing. You have to constantly search and search more pages 2, 3, 4, and so on. Many sites got pushed down. Now, everyone is flocking to social media to make affiliate sales. Depend on blogging in Google will not help. To do CPA effectively, you must do social media and social media ads; YouTube is another one most people buy through there or through Pinterest. I have been using Pinterest since November, and I suck over there. There is no traffic either. To get approved, you must be well-established with a certain amount of traffic and have higher domain authority and social media followers. It's getting harder and harder to do since there is so much competition on SM now. Everyone is going there. They stay on those platforms.

Excellent post, Brenda! 👍👍

I did some CPA advertising with Facebook when I first started at WA. It was to sell three products on Amazon in six months with literally no organic traffic.

I made the three sales in less than three days and it costs me less than $40.00 by narrowing down my audience and geographic locations. 😎

Frank 🎸

I see. Most CPA networks prefer you to be well-established in your niche. These networks are like MaxBounty, FlexOffers, and many others. Offervault lists the different niches. They want you to have a lot of traffic. I have lots of posts but no traffic, so it's unlikely that I would be approved since I am not established in my niche. Google isn't giving me or anyone the time of day now. As far as they are concerned, the website doesn't exist. I am thinking of just throwing in the towel and returning to the niche I was in in the first place in the financial industry. It worked for me in the past.

Yeah, being in a niche you know and have experience with can be a huge advantage, Brenda.

My site is just part of my daily musical activities, so it’s more like a retirement hobby than a job to produce a full time income.

I’m not interested in devoting the number of hours per day it would take to make my guitar site a full-blown brand.

However, I feel sorry for those who worked so hard, only to get their livelihood taken away by a considerable drop in organic traffic.

All the Best! 😎
Frank 🎸

Yes, many bloggers. Now they are just going to social media. That's where I need to go and I hate 😡 social media so much drama that I don't want any part of it.

I haven’t done much with anything but Pinterest.

I think Medium dot com would be a good option for you Brenda. No drama and their articles still rank pretty good on Google. 😎

I am looking into LinkedIn and Medium. I need to get my momentum going. YouTube too. I did a few practice videos. Now, I'm getting the hang of it. Thanks to Eric's classes. I got to be bold and just do it. 😀

Yeah, I'm thinking of doing some YouTube Shorts on guitar riffs for beginners. I could easily record ten 1-minute videos a day. Lol 😎

Could you outsource it? Maybe a short with your hands on the guitar doing the rifts like you talked about in Eric’s class. I remember you talking about it. It can be done on a newer iphone with cinematic capabilities.

I was thinking about shooting them in one of the "amp bays" in my music studio, with a ring light, my Mac laptop camera on a full shot of me holding a guitar and playing the riff, and my phone camera zoomed in on the guitar neck.

I could record each riff slow and then up to speed with cool effects (reverb, delay, overdrive, phaser, etc.).

Maybe I would dress up in a wizard suit, like I did many years ago when I made some videos for "The Guitar Grimoire" book series. I wish I could get a hold of those videos, but they were taken down when the books were bought by Carl Fischer Music. Lol 😎

I see, you can do it enjoy!

The summer is already shaping up to be wicked busy, so maybe in the fall. 😎

True! Im sure you will still take time to play-those riffs!

And throughout the day, Brenda! Lol 😎 😎 🎸

Very informative post, Brenda!
I never had the chance to work with a CPA network, I try signing up with a few networks in the past and got rejected or I didn't meet their criteria. Now that you mentioned it. I feel like I should try my luck again and see where this will take me.


Hi Eric, yes, you have to be well-established in your niche. They look at the types of posts you are writing about. They look at your social media profiles. So, many of them want affiliates to focus on heavily marketing their products or services, which is why it takes some time to get approved.

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