Narrowing Down a Niche
Last Update: January 12, 2013
Is it a bad idea to make a site about a topic that has no exact match merchants? Like if I were to do a site comparing and reviewing dirt bikes. It would be nice to then send my traffic to places selling dirt bikes, but there aren't any dirt bike manufacturers with affiliate programs, (there aren't, I checked). I could still have links to popular MX parts and gear sites but my traffic won't be perfectly targeted. Is this a problem? Im assuming this would result in less click throughs, and less sales even when I do get people to click the affiliate links? Ya get what Im saying? Its like, "Oh you want a bike? Oh, well, how bout some gear instead?
Also, If I do an MX site about gear, is it ok to try and try rank for specific and branded stuff? Like "Shoei Helmets" for example?
Thanks for your help on this. Im anxious to get rolling on my site but I feel like I need some clarity on some stuff first.