How Not To Sell To Just Anyone

Its noon and you’re heading out for lunch. The weather is sunny and clear. Neither clouds nor rain just clear blue sky. There is a public park across from your office campus. You brought lunch from home in a brown paper bag. You proceed to walk over to the park and find a cozy spot with shade. You seat yourself on the bench to have lunch when suddenly, you are approached by a young sales rep. The sales-rep wants to share a “Business Opportunity” with you and about the company’s products. You try to be polite and explain to the rep that you aren’t interested. The rep continues to try selling you the opportunity and the company products.

At this point, you are starting to feel frustrated and annoyed. The rep continues to ignore your rejections and excuses, the rep just won’t take no for an answer. This is the kind of sales Person who comes across as being pushy and very needy. Pretty much like a sleazy drug addict or alcoholic in need of a fix. Randomly choosing and chasing down people unplanned.

This Rep is not being Professional nor are you being respected. The presentation was poorly presented and still the rep wish to continue on. This is very amateurish and selfish behavior. This sales person interest is to sell anything to anyone without research, marketing or promotional skills. This is very lazy and creates a negative image for good sales people. A good sales person would look for the “Why, Pain and Solution.” No one likes to be sold unless it is by their own choice and decision.

This mistake is made very often by unskilled sales people. They feel that Trickery or fast talking pressure tactics is the way to make a sale (Conducting Business in General). This happens mainly to an unfamiliar (Cold Customer), someone they have no relations too. Someone working with a manager without coaching or training skills for teaching reps. The best approach is to target your market. These are people that are looking for what you are offering. You need to attract your target market to seek out you and your offer. You must have your own branding (Branding Yourself). Here is an example; there are many different brands of peanut butter in your “Supper Markets.”

Product Brands like Peter Pan, Skippy, and Jiff. Ask yourself what brand you favor better over the others and why. The same for your burger and fried chicken carry out places. One place is favored over the other competitors either because of service, quality or branding. Making you stand out and apart from all other rep competitors is the name of the game. Stand out like Dr. Phil or your favorite star athlete, something about people and products create magnetic attraction. Learn some skills and bring value to yourself attracting people to gain good quality relations. Only then can you prosper, seek out your gifts and talents. We have our area of expertise. Tap into those talents and start attracting your target customers. Remember make yourself appealing to your target audience and they will come running to you.