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I'm looking for advice from advanced marketers.
I have a portfolio of sites and am in the process of hiring a content manager and 5 writers to write for all of them.
I'm looking for advice from advanced marketers.
I have a portfolio of sites and am in the process of hiring a content manager and 5 writers to write for all of them.
Hey Andy,
It depends on what you mean by "struggles managing all the writing", and also how "hands on" or "hands off" you're going to be be,
For me, I have one person, who I guess you could call my "content manager" (but she does far more than that, LOL), and she's been with me for 3 years now.
So, for me, it was all about training her up initially to understand how I liked things to be done.
However, it eventually got to the stage where she now "manages" the content manager.
So, it's now a case of the writers write, a VA proofreads/edits, and uploads to WordPress, the content manager checks things over before final publication, and finally my "assistant" (for want of a better word) double checks everything and reports back to me on a monthly basis.
Essentially, let's say that you are getting 200 articles written per month, that's a lot for one person to check, edit, upload, and publish, so there is a chance that mistakes can be made.
So, it make sense to have people checking and double-checking other's work at every stage.
But, as I say, it really depends what you mean when talking about "struggles".
Partha
That makes sense. I've got a senior content manager, who is going to manage 5 writers. He's got a good grip of managing people and making sure the voice/tone is perfect. I just wanted to make sure that if I am getting 200 articles on my site a month, there would be quality control. He says that he can manage that many, and I'm planning on spot checking any ways, but I'll make sure to monitor it even more and hire more editors/managers if the load is too much.
Thanks for you input!
You've got it, sounds perfect.
As I say, it's a case of "someone is always checking someone else" and simply allowing each person to do the job they are designated to do.
So, in reality, the writers write and do nothing else.
The VA uploads to WordPress, sources images and videos, ensures headings/subheadings are correct, inserts links, leaves as draft.
The content manager than checks the VA's work, as well as ensuring the articles are up to scratch. Once they're happy they publish... and then Laura, who is just basically my overall manager checks everything they do (but she also does all of this for the social media side of things too, so it is a "very quick check", but eventually you'll build a trustworthy team, where every single person knows exactly what they have to do).
Essentially, everyone is working very hard, but not to the point where they are overloaded with too many daily tasks.
If you think about it, even the VA's tasks are going to be approximately 20-30 minutes per article (and then their work is checked by someone "above them", so they are still spending at least 10 minutes checking each article, etc.)
I will also say that depending on the specific niches of each site, plus funds available, you may wish to get to a point where you have X number of writers and ONE content manager PER SITE.
But obviously, you'll probably build up to that over time anyway.
Partha
Yeah, that all makes sense. I've got decent cash flow now with my sites, so I'm sort of 'experimenting' with content creation right now. But anyways, thanks for you input!
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I've got a guy who's interested in me creating the following for him (All local SEO-wise):
- Landing page
- About Me page
- Scheduling/Cale
That would be your independent service; it has nothing to do with the platform, totally your business.
You would need some sort of support in place, however not necessarily live chat but you need to work with your clients to resolve their issues as and when they arise.
You're in business to make money however you should always under promise and overdeliver. A happy client would refer you to many others, word of mouth marketing is very effective.
I would run a search on Google or forums see what folks are currently charging. I have known folks to charge $300 per month that's a full blown service.
You'd have to work out your figures and what are you prepared to provide in terms of licenses, features, benefits etc.
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What and how to price for local seo work?
I've got a guy who's interested in me creating the following for him (All local SEO-wise):
- Landing page
- About Me page
- Scheduling/Cale
That would be your independent service; it has nothing to do with the platform, totally your business.
You would need some sort of support in place, however not necessarily live chat but you need to work with your clients to resolve their issues as and when they arise.
You're in business to make money however you should always under promise and overdeliver. A happy client would refer you to many others, word of mouth marketing is very effective.
I would run a search on Google or forums see what folks are currently charging. I have known folks to charge $300 per month that's a full blown service.
You'd have to work out your figures and what are you prepared to provide in terms of licenses, features, benefits etc.
See more comments
Hey Andy,
It depends on what you mean by "struggles managing all the writing", and also how "hands on" or "hands off" you're going to be be,
For me, I have one person, who I guess you could call my "content manager" (but she does far more than that, LOL), and she's been with me for 3 years now.
So, for me, it was all about training her up initially to understand how I liked things to be done.
However, it eventually got to the stage where she now "manages" the content manager.
So, it's now a case of the writers write, a VA proofreads/edits, and uploads to WordPress, the content manager checks things over before final publication, and finally my "assistant" (for want of a better word) double checks everything and reports back to me on a monthly basis.
Essentially, let's say that you are getting 200 articles written per month, that's a lot for one person to check, edit, upload, and publish, so there is a chance that mistakes can be made.
So, it make sense to have people checking and double-checking other's work at every stage.
But, as I say, it really depends what you mean when talking about "struggles".
Partha
That makes sense. I've got a senior content manager, who is going to manage 5 writers. He's got a good grip of managing people and making sure the voice/tone is perfect. I just wanted to make sure that if I am getting 200 articles on my site a month, there would be quality control. He says that he can manage that many, and I'm planning on spot checking any ways, but I'll make sure to monitor it even more and hire more editors/managers if the load is too much.
Thanks for you input!
You've got it, sounds perfect.
As I say, it's a case of "someone is always checking someone else" and simply allowing each person to do the job they are designated to do.
So, in reality, the writers write and do nothing else.
The VA uploads to WordPress, sources images and videos, ensures headings/subheadings are correct, inserts links, leaves as draft.
The content manager than checks the VA's work, as well as ensuring the articles are up to scratch. Once they're happy they publish... and then Laura, who is just basically my overall manager checks everything they do (but she also does all of this for the social media side of things too, so it is a "very quick check", but eventually you'll build a trustworthy team, where every single person knows exactly what they have to do).
Essentially, everyone is working very hard, but not to the point where they are overloaded with too many daily tasks.
If you think about it, even the VA's tasks are going to be approximately 20-30 minutes per article (and then their work is checked by someone "above them", so they are still spending at least 10 minutes checking each article, etc.)
I will also say that depending on the specific niches of each site, plus funds available, you may wish to get to a point where you have X number of writers and ONE content manager PER SITE.
But obviously, you'll probably build up to that over time anyway.
Partha
Yeah, that all makes sense. I've got decent cash flow now with my sites, so I'm sort of 'experimenting' with content creation right now. But anyways, thanks for you input!