How To Sell Anything To Anyone

byallisonhites

788 followers

9 years ago

How To Sell Anything To Anyone is a great video series by Ray Edwards.

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Let me break down the main parts of this video. Everyone can benefit from this info.

Ray Edwards says, "Put the right words delivered to the right people in the right order at the right time."

In his video he mentions three key ideas. They are:

• The Foundational Truth
• The Five Emotional Motivators
• The Five Pillars of Persuasion

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What Is The Foundational Truth (or Rule)?

It's actually very simple. It is simply writing from behind their eyes.

You want to empathize with your customers.

He shared a quote by Blair Warren that says, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies."

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Do You Know The Five Emotional Motivators?

You do now. Look back at the quote by Blair Warren. Now consider the motivators below:

1. Encourage their dreams
2. Justify their failures
3. Allay their fears
4. Confirm their suspicions
5. Help them throw rocks at their enemies

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So What Are The Pillars Of Persuasion??

1. Person - Your customer, not you. Talk to them like a person in plain language. Just have a normal conversation.
2. Problem - Understand your customer's problem and how it causes them pain.
3. Promise - Make a big and meaningful promise that looks like paradise to them. A life without the previously mentioned problem existing in it.
4. Proof - Offer substantial and credible proof that your promise is true. (Think self conformational truth.)
5. Proposal - Make a proposal to buy your product. Must be compelling. Give an offer that is so good that you don't have to be pushy because it sells itself.

Hope you found this quick blog to be useful. I do not claim to have come up with these ideas on my own. As I referenced, I watched some great stuff by Ray Edwards.

If you'd like to watch his videos, I have included the link below. Feel free to watch and take notes. I think his stuff can help people in all different types of niches find success.

http://writecopythatsells.com/auth-67xliii#/