Should I pay for Facebook ads or google ads?
so I am wondering who has had experience with Facebook ads and google ads. Which one would you recommend and why?
Thanks
Alicia
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I've just recently learned about AdSense. What it is, if you don't know, is you know when you go to a website and the ads or really targeted towards you? Where you were looking up say a NuWav cooktop on amazon, and then a website you go to has an ad for it?
That is AdSense. Now it has its pros and cons like everything, but you can sign up for free, it is free to put the ads on your site, and then you get a percentage of being paid for the CTR.
Now I know this isn't driving traffic to your site, but away, and you were asking for ads to drive traffic to your site, however I thought I would just throw this out there as well for you to look at if you are interested.
thank you skyhorse, as of right now i dont have affiliates yet, I know it could be very profiting but I just want to focus on the business I had prior to joining wa and get sales from it :)
If I'm correct I don't think AdSense is an affiliate thing like Amazon.
And I figured, I just wanted to give you information for your toolbox to refer back to later!
Hey Robert (@skyhorse),
You are correct as far as Adsense is concerned. If you display an Adsense ad on your website and somebody clicks on it, you get paid a percentage of the click amount. That is all it is about. It can bring in a little bit of cash. On heavy traffic sites it may even be lucrative.
Just remember though, in many cases it takes readers away from your page. So hopefully there is enough traffic that clicks on the ads so that it can justify your readers leaving your page. If the website that Alicia has is getting sales already, Adsense in that scenario can actually detract from those sales.
Best Regards,
Jim
That is true. And yeah, it does take readers away from your site (a con) it can make you some money. It's just another strategy to put into play at certain times.
I found both a lot like gambling! Except that the house always won. I always lost money, even after that brutal big money training I took. I have not taken any WA training on this, and I imagine it is much better than what I got. You really need to know what you are doing and be very familiar with squeeze pages. Click on some of the ads and see where they take you. The ones that perform at least decently always take you to a presell page, then to the affiliate offer.
What people often don't realize is that PPC generally tends to be cold leads, meaning that the reader clicks on an ad and has no idea who you are. Whereas if they read a blog post and they got to know you a bit more from what they read, they have warmed up to you and are going to trust you a bit more than the ad they clicked on. That is a warm lead. Hot leads are people that remain on your mailing list for a long time because they love whatever you send them.
With PPC it's so important to target leads of people that are buyers, or at least ones that will really get value from being on your list or newsletter. When that does happen this type of advertising is the best.
When done right, you will probably end up being a little less targeted in the beginning and paying higher costs initially. But it's the data returned from all the tracking that makes that spend very worthwhile. It's really direct market research that cannot be found anywhere else. That is golden.
But that is highly dependent on tracking campaigns at the right spots throughout the sales funnel. And the campaign needs to be optimized with split testing and the like. Once you have an optimized campaign it can bring in a tremendous ROI for many months (sometimes years) to come. It is pretty much on autopilot at that point.
Gary (@coolcity) is correct. It is a pretty big learning curve and is like gambling if not done correctly. But it can be awesome and quick when properly implemented.
Best Regards,
Jim
Hey Alicia,
You really need to go through the training that is available here for PPC. Both Facebook and Google Adwords (and don't overlook BingAds.com either) can bring you some good traffic but only if you know how to properly target.
The problem with this type of advertising is people set up campaigns and get a lot of hits to their websites, but get little and even no conversions. And the spend several hundreds (sometimes even thousands) of dollars. Targeting is the answer.
Also, the more targeted your campaigns are, i.e., ads - ad groups - keywords - landing pages, etc., the lower the cost per clicks will be in all of the networks. I have gotten clicks in BingAds for 1 cents that I was bidding 20 cents (or more) on. But my quality scores were 8 or 9 cents. I've seen Bing even throw in some clicks for 0 cost every now and again on high quality scores.
The advantage of Facebook is that you can get ultra targeted demographics. So if you targeting women aged 25-32 in Canada, for instance, that could easily be done with Facebook. The disadvantage is people don't really go to Facebook to buy stuff. So you are usually better off capturing leads in that network.
The most important aspect of any PPC campaign is tracking as much as you can. And you have to figure out what metric (in the networks these are called goals) you want to track. In other words, are you looking to track sales or lead captures or both? Without tracking you have no one on earth to know how successful a campaign is and when to pull it if it's not or when to let it ride when it's achieving your goals.
Feel free to run any campaign ideas to the group before going live.
Best Regards,
Jim
I tried Facebook ads, briefly, a couple of years ago and got absolutely nothing from it.
It depends what you mean by google ads. Adwords can be lucrative if used correctly but it is a learning curve and you have to be very careful and do your research or you can spend and lose a lot of money very quickly.
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oh I appreciate the info please don't get me wrong. And i think you are right about the AdSense, I haven't learn about it yet.