Your Most Valuable Asset
I have been reading a lot of posts over the past few weeks and I have come across a common misconception that it seems many new WA members have.
That misconception is that 'the determining factor of success online is how much money one's website brings in each month'
Too often I have seen people give up or complain just because their businesses do not start to earn large amounts of money right away.
However, upon further investigation they are truly succeeding much more than they think.
They say that they have a website, are ranking pretty well and have a bunch of readers viewing and commenting. But at the same time look past what they already have to see their lack of 'immediate life changing income'.
This is a common problem I have seen which stems from a misconception about what a businesses most valuable asset actually is.
Too often new members have the misconception that the most important asset a business has is 'the money in the bank' and 'the money coming in each month' when in actuality these numbers aren't the asset at all, but the byproduct.
That's right - revenue is a byproduct, a byproduct produced by your truly most valuable asset - your readers.
Your readers are your most valuable asset!
Who interacts with your content? Who reads every post? Who cares about what you have to say? Who shares your content with their friends? Who readily acts upon recommendations? And therefore who brings in money? - Your Readers!
Your readers are the ones who make your business possible. This is why I feel sad everytime someone quits or complains because they 'have readers' but 'aren't making enough right away'.
Remember, every single reader you have has the potential to both gain you new readers and earn you revenue.
That is why it is important to gauge your business on the readers you have and not by initial month-to-month.
Don't get me wrong - money is important - but it takes time, I am merely attempting to open your eyes as new members to see that you should never underestimate the true value of loyal readers.
So going forward - measure success in the quantity and quality of your readers, not liquid assets.
$1 is always $1 but 1 loyal reader has unlimited potential.