Online Marketing merry-go-round puzzle - What's your strategy?

byAkshaySaxena

1K followers

4 years ago

After all, it’s all about marketing or selling ability!!

Sooner we acquire this ability, faster we succeed.

Sometimes, it seems like this ability is gifted only to a few chosen ones!

Why it doesn’t come to everyone naturally?

Those who are gifted with this ability repeatedly says that it is a learnable skill and anybody can learn it...

Now, how to learn this skill? What’s your strategy?

I’ve listed some of the pointers below, do you also resonate with them?

• Clarity about your target audience. A DEEPER LEVEL OF CONNECT WITH THEM. Researching about them, knowing what they like or dislike!
• Once the target audience is set, we need to connect with them using some attention-grabbing words. Here Copywriting plays a major role.
• Then all the learning about Digital Marketing stuffs such as SEO, Copywriting, Analytics, Search Console, Blogs, Videos and so on come into play.

And, all this learning makes us more experienced marketer with time.

BUT...

Above all, the very first point is to establish a CONNECT with the audience.

If there is no ‘Connect’, nothing will ever matter!

All the training and tools will come after this ‘CONNECT’.

What is the most important ingredient in building a strong connection?

Let’s brainstorm...

I believe it has to do with our personality! We have to acquire a personality of an influencer!!

And how to acquire such personality?

By becoming an expert or a Brand Authority in our field!

Have you discovered a vicious circle in this brainstorming process?

To become an expert, you need to have a good connection with your target audience. AND,

To establish a good connection with your target audience you need to be an expert.

Well, what’s your viewpoint on this merry-go-round puzzle!!

This is Entrepreneurship my friend. If it is easy, everybody would have done it :)

Happy Online Marketing :)

Akshay