Community Help!

Hello!

I am reaching out in hopes of getting my creative juices flowing with help from the community!

Aside from this, I have a business doing balloon arrangements of allllll kinds. I am hoping to take a break from the actual business side of things for a bit to work on more of the online side of things, but am finding myself at a block. I know there is SO much potential here for what I want to do, I am just having trouble getting it off the ground.

My main ideas are to make a blog reel, mainly targeted at other balloon artists, about tips and tricks for balloon making, and have links to the products I use as my affiliate links. I am also hoping to come out with a line of DIY balloon arrangment kits that my customers can purchase, and have walk thrus of how to put them together.

Does anyone have anymore helpful suggestions as to how I can smoothly transition into doing this? Or how I can make it all come together in a manner that doesn't make it look as jumbled as I am seeing it in my head? I have a website on Shopify, so I am looking for a creative way to tie it all together. When I put thought into it, I get overwhelmed and over anxious, and end up telling myself to step away, which causes procrastination.

What would you like to know about balloons? Any suggestions of how to tie this all together in an attractive, profitable way? Google is pulling up very little on information on any relative information (which is confirming my thoughts that this could be a very lucrative niche if I can execute it properly.

Thanks SO much in advance for all your insight!