A Perfect Niche Example: "Men's Tailoring" - Really?
CHOOSING A NICHE. Some may find it extremely difficult to narrow down on a single niche when it comes to actually creating a niche website. A while back I had a real eye opener on just how effective a brick and mortar business could be in illustrating this conception.
Some months ago I had the experience of going shopping with myhusband who was in search of another black suit. This particular shop had beenhighly recommended by a few friends of his. There he was able to find the suithe wanted.
In need of a few alterations, the owner gave him a business cardreferring him to a tailor whose business was to make alterations on men'ssuits. The store owner made it clear that the charge would be minimal since myhusband had purchased the suit through him. This certainly sounded like a greatdeal.
The shop was located a little further down the street. Once there,the tailor confirmed everything that the store owner had said. Inaddition, he would be able to do the alterations right there on the spot and wewould not have to go back later.
While waiting for my husband to try on his garment, Ilooked around the shop and was simply amazed at what I saw - what I initiallythought was a very limited business turned out to be the perfect example of aspecific niche. I immediately found myself on a mission: I wanted all theinsight that I could get on this "perfect niche example."
While talking with the tailor – “Mr. Brown,” I found him to bevery interesting and quite knowledgeable in his profession. He had a passionfor doing alterations on men's suits and had been providing the service forover 24 years, making him very experienced at what he did.
Not only was hea highly skilled tailor, Mr. Brown absolutely LOVED what he did and quite frankly, hadbecome an expert in this field. He genuinely enjoyed “helping others” (in this case, men) byproviding them with quality service that would make their garments lookgreat on them. I was extremely impressed as he performed each task with suchease and proficiency. There was no question that he enjoyed what he did and wasvery good at it.
The Wealthy Affiliate Connection
When joining Wealthy Affiliate, we learn that we can either gothrough Bootcamp Training and promote WA, or we can choose a niche, gothrough Online Entrepreneur Certification (OEC) Training and build a nichesite. Many times the question is then asked, "How do I choose aniche?" On the other hand, many become confounded as they try to figureout if a niche is too broad or too narrow. Others simply become discouraged atthe entire process. Yet, choosing a niche does not have to be overwhelming.Many veteran WA members have written helpful posts and/ or have made tutorialsdealing with the subject. Nevertheless, sometimes people still have a hard timegetting it. In those instances a visual picture can help.
I found that the experience of watching Mr. Brown at work was agreat illustration of how to choose the perfect niche. First of all, it wassomething that he really enjoyed and was passionate about. He was a tailor andtook pleasure in sewing (very broad niche) and could actually sew anything.However, his passion/ interest was doing alterations on men's suits - pants,jackets, vests, etc. (specific or narrow niche). His years of experience (research, creating quality content) hadmade him an expert in his profession (established credibility; authority), where he came with high recommendationsand did great volumes of business. He also partnered with other businesses andsold some of their merchandise in his shop such as shirts, ties, hats,cuff links and other accessories (affiliates).
Sometimes real-life illustrations can provide a more vivid picturethan hearing others explain certain concepts or facts. Kyle has often said that a niche can bepractically anything. We see this to betrue, such as with the tailoring illustration. It boils down to doing something that you enjoy and are passionateabout. You then put enough time andresearch into creating excellent content that you become an expert in yourniche over a period of time. Subsequently,you establish integrity and credibility with your site, therefore achievinghigher rankings. In turn, you have abetter chance of making more sales with your affiliate links.
This is just one of many illustrations of a real life niche example. Certainly the training at WA is more than adequate for most individuals to understand the process of choosing a niche. Yet every now and then, some may benefit a little better by envisioning a brick and mortar example. Hopefully this will help so the job.
When greeting the new members of WA, Kyle often points out the one thing that seems to confuse people, which is "what is my niche?" How about you? Was the "niche" website an easy concept for you to grasp right away? Please feel free to share!