Why is the marketing funnel important? - part 2

byabdzouga

263 followers

4 years ago

A marketing funnel is an essential tool. It allows you to follow the progress of your leads in their journey. By establishing an effective strategy through funnel marketing, you will be able to be more effective thanks to impactful messages sent at the right time. In addition, thanks to the marketing funnel, it is possible to:

Manage marketing campaigns easily: thanks to the marketing funnel, you can analyze each step of the process, and determine which ones are not optimal.

Identify the right levers: the stages of a marketing funnel have different levers that can be deployed to achieve your objective (example: SEO / SEA, lead magnets, optimization of landing pages, lead nurturing, etc.).

Understand the intentions of visitors: there is no point in wanting to sell at all costs, you must above all understand the problems and/or the needs of your potential customers. This will allow you to adapt your content to the prospect's level of maturity.

Guide the customer journey: your marketing funnel will create a coherent and progressive conversion journey. As the funnel goes, your prospect will be more and more ready to buy.