Are you EATing you content?
Hey there everyone,
Another day, another post!
You probably think right now something like this:
Are you out of your mind? What do you mean, am I eating my content?
Okay okay, let me explain myself first!
Of course, I didn't mean it literally that you are sat there in front of your desk and chewing the paper with printed content on it. It would be such a non-sense right?
What I mean is, the way of how we need to start creating our content.
As we all know it is getting harder and harder to start seeing traffic and those $$$ coming in from blogging as uncle Google is always watching us closely and puts a lot of effort to provide the best possible results to users.
And from the user point of view it does make sense, however, it makes a headache to us, internet marketers and bloggers as now we need to produce much more content and what is even more important much more in-depth content about the topic.
So, what does the acronym EAT mean?
E - Expertise
A - Authority
T - Trust
Now, what does it mean to us bloggers?
In a nutshell, it means that we need to be EXPERTS in our field, we need to have reputation thus AUTHORITY and we need to provide reliable information therefore people need to TRUST us.
I understand, that we cannot start a blog and have all of this straight from the beginning, but we can improve it over the time by reading more information about our topic which will increase our expertise, engaging with the community within the industry which will build the authority and I believe trust is something that will naturally flow from expertise and authority.
Recently, Google has confirmed that EAT is one of the major factors in order to be successfully ranked on the that golden spot #1.
I absolutely love this article written by Marie Haynes about EAT and I encourage you to have a read it yourself, I am pretty sure you'd be amazed.
You can find the article HERE
By this short but sweet post, I would like to start a discussion in the comment section below on about EAT.
Especially, I would love to hear what you are doing in order to be EAT compliant with your web.
More experienced marketers like Jay, Nathaniel, Dom, or Kyle and Carson can even provide tips on how you can work on your EAT online.
Looking forward to seeing your comments below.