Show them the way
Just answered a question about the difference between finding an Amazon review and looking for goods online, answer to it is below:
"The United States is so competitive when it comes to selling things that most indutries (especially the ones that offer a commodity-like good or service) are in hypercompetition, which basically means they are selling the same exact thing as the other person, but they found one little way to differentiate it.
In my opinion, this confuses the heck out of people so they look for sound advice. Random people can't be trusted so who do they look to? A leader to show them the way.
I think your focus when doing a website for product reviews should be to lead, because people want to be shown the way in situations they are unfamiliar with."
The value internetn marketers provide is that we are the ones shining the light at the end of the tunnel. Industries are so competitive and drag consumers in 50 million different directions. They want to know where to get the best value for their hard earned money. Who better to show them than you?
Market yourselves, not your product, am I right?
Recent Comments
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That's right WR. Market yourself and gain credibility and likeability then introduce the product in a casual conversational way and it often markets itself.
You are correct! Once people get to know YOU and trust YOU, then they will take a look at what you have to offer. :-)
Very comforting advise.