Recommended Reading 41-45
On the home stretch now and here are the next five books in my recommended reading list.
41. Ice to the Eskinos. John Spoelstra......This book is all about taking a product or a service and turning it into winning one. It you have a product and it is not the best in it's field, then you will love this book.
42.Billion Dollar Marketing. Maxwell Sackheim.....Covers the evolution of an advertising executive and the basic concepts which revolutionised direct response, and can still be applied to any business. Excellent examples of successful ad campaigns.
43. How to Write Slaes Letter that Sell. Drayton Bird.....Drayton is definitely the expert when it comes to sales letters that sell. Here, he analyses famous sales letters and explains why they are so successful. A must read.
44. Confessions of An Advertising Man. David Ogilvy.....Considered by many as required reading in the advertising world, ths book is written as though the entire book was advertising copy. Very good.
45. Commonsense Direct Marketing. Drayton Bird.....The second book from Drayton to make the list. Here he concentrates on digital marketing something very close to all out hearts.
Enjoy just 5 more to go to make the Christmas 2020 top 50.