Recommended Reading 36-40
Today I am concentrating on books by Dan S Kennedy, strategic advisor, consultant and business coach, who directly influences more than a million business owners annually.
36. The Ultimate Sales Letter. Dan S. Kennedy.....This is all about writing well to sell big. In this age of email and instant communication, great sales copy is essential as without it your sales copy will end up in the bin. In this book Dan explains why some sales letters work and why some don't.
37. The Ultimate Marketing Plan. Dan S. Kennedy.....Target your audience, get you message out there. Shows you how to put together the most promotable message possible for any product or service. Full of practical ideas that help you position your product to make money.
38. My Unfinished Business. Dan S. Kennedy.....This covers a wide array of topics in short autobiographical easy form packed with lots of good advice from his own experiences.
39. Magnetic Marketing. Dan S. Kennedy.....A radical dramatically different look at how new customers, prospects and clients are attracted by the way products, services and practices are advertised.
40. Book the Business:How to Make Money. Dan S. Kennedy.....How to create powerful 'lead generation magnets' for securing publicity and to use in advertising.
Until the next time.........
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Recent Comments
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Dan Kennedy appears to be popular - perhaps I've been missing out on some good material here. I need to look him up and add these to my list.
Appreciate the post, Trevor
Isaiah 😊
Oh yeah, the five amigos are here - time to select. I am adding Dan Kennedy to my list, wonderful reading prospects. Thanks for this, Trevor
You must have a huge library. I never heard of Dan S. Kennedy. I will have to do some research. Thanks for sharing.
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Hi Trevor, I think reading these books will benefit me not just here at WA but in several aspects of life as far as gaining ideas to be successful.
Thank you for the share.
Michael
They will Michael
Trevor