Recommended Reading 36-40
Today I am concentrating on books by Dan S Kennedy, strategic advisor, consultant and business coach, who directly influences more than a million business owners annually.
36. The Ultimate Sales Letter. Dan S. Kennedy.....This is all about writing well to sell big. In this age of email and instant communication, great sales copy is essential as without it your sales copy will end up in the bin. In this book Dan explains why some sales letters work and why some don't.
37. The Ultimate Marketing Plan. Dan S. Kennedy.....Target your audience, get you message out there. Shows you how to put together the most promotable message possible for any product or service. Full of practical ideas that help you position your product to make money.
38. My Unfinished Business. Dan S. Kennedy.....This covers a wide array of topics in short autobiographical easy form packed with lots of good advice from his own experiences.
39. Magnetic Marketing. Dan S. Kennedy.....A radical dramatically different look at how new customers, prospects and clients are attracted by the way products, services and practices are advertised.
40. Book the Business:How to Make Money. Dan S. Kennedy.....How to create powerful 'lead generation magnets' for securing publicity and to use in advertising.
Until the next time.........