Short Copy vs Long Copy: Which One Survives?

byWeb20pro

861 followers

3 years ago

These two go head to head like Rocky vs Apollo.

Some people will die with Rocky while others choose Apollo.

The same applies for long copy vs short copy.

So, which one stands the test of time and reigns victorious?

Let's dive in as these two battle it out.

First up is short copy.

A good piece of short copy will be interesting, quick, and to the point.

What's wrong with that?

Absolutely nothing.

Except, what happens when your short copy isn't enough to convince the person that wants more info?

The most popular argument advocating for short copy is that long copy is way too long these days and nobody will read that much.

Wrong.

People will actually read your long form copy if they are a prospect and you keep it interesting enough to hold their attention.

Two things there, let's break them down.

First, for short and long copy you must be talking to your prospects. If they're not even interested in what you're talking about, it won't matter if it's short or long.

"Long copy is so boring!" 

No, only boring copy is boring. If you keep your long copy interesting with some special tricks you will keep your audience on their toes and interested in reading more.

You get what I'm saying?

Long copy satisfies both groups of people. The people that can buy based on just reading your headline and the person who might need some sort of persuasion.

Short copy doesn't do this.

Your long copy (if written correctly) will not only keep the readers interested but will satisfy both parties that want all your tricks on persuading them.

Think about it.

Would you want 2 minutes with the top salesman or two hours?

In 2 minutes, you won't learn much from him.

But two hours?

You'll learn just about every trick the man has!

Long copy will always outlast short copy.

Let me know your thoughts on this topic, I'd be interested in what you think.

Maybe you agree or maybe you think otherwise.

Let me know down below!